PR Media Workshop: How to Tell Your Story in the Media
In a fast-paced digital world, PR is arguably the most cost-effective, high impact way to build trust, raise profile and increase footfall.
This hands-on 3-hour ‘boot camp’ is designed to empower you to understand what makes a story, how best to tell it, and how to master media relations.
You’ll gain real-world, practical insights from a leading award-winning agency, with 15+ years’ experience.
Topics include: PR hooks, strategy, media relations, digital & social, broadcast media, crisis comms.
Who should attend
This is suitable for complete beginners, as well as those who want to sharpen their existing skills. You’ll leave with practical tools and feel confident to start, or build, on your PR journey.
Whether you are a rural business, entrepreneur, artist or creative, SME, charity, social enterprise, or tourism attraction – Cause & Effect PR works across sectors.
Why you should attend
Our PR campaigns have resulted in:
- A 50% rise in visitor numbers for a Nidderdale visitor attraction in difficult winter months
- A 75% increase in footfall for a garden’s attraction in Ripon
- Clients report direct results attracting new clients, investors, and profile
- Event organisers report consistently strong ticket sales and sell-out audiences
- A lobbying campaign for an arts charity helping secure a £5m investment
“What would be your ideal coverage? They asked. Um….I mean the dream would be a Guardian article, but we’d settle for some regional press, I said. A few weeks later, we’ve had a BBC Radio 4 feature, a lead article in the Guardian online climate change section, BBC news, ITV regional news, and much more. I’m blown away by the coverage.” – Adam Cooper, Threads in the Ground
Your tutors: Ann and Clair
Cause & Effect PR has 15+ years’ experience raising profile, reputation, and footfall for a wide-range of people and organisations.
Accreditations
Cause & Effect is B Corp Certified – meaning it meets rigorous social, environmental and transparency standards.
The team were PR Agency of the Year at the Prolific North Awards, and have won various accolades over the years from the Institute of Directors’ Awards, Harrogate Advertiser Business Excellence Awards, and were recognised by The Guardian for Marketing and PR Excellence.
Qualified in feature writing, digital journalism (Reuters, Google, and AI), and marketing. The team are also working journalists, writing directly for publications including the Yorkshire Post.
Register for your local workshop now
🟢 Malton | Friday 20 February, 10am – 1pm
🟢 Harrogate | Thursday 26 February, 10am – 1pm
🟢 Skipton | Friday 27 February, 10am – 1pm
🟢 [FULL] Scarborough | Wednesday 4 March, 10am – 1pm
🟢 Masham | Friday 6 March, 10am – 1pm
🟢 [FULL] York | Wednesday 11 March, 10am – 1pm
🟢 Ripon | Wednesday 13 March, 9am – 12pm
🟢 York | Wednesday 18 March, 10am – 1pm
🟢 Northallerton | Thursday 26 March, 10am – 1pm
🟢 Bedale | Friday 27 March, 10am – 1pm
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