PR Media Workshop: How to Tell Your Story in the Media
In a fast-paced digital world, PR is arguably the most cost-effective, high impact way to build trust, raise profile and increase footfall.
This hands-on 3-hour ‘boot camp’ is designed to empower you to understand what makes a story, how best to tell it, and how to master media relations.
You’ll gain real-world, practical insights from a leading award-winning agency, with 15+ years’ experience.
Topics include: PR hooks, strategy, media relations, digital & social, broadcast media, crisis comms.
Who should attend
This is suitable for complete beginners, as well as those who want to sharpen their existing skills. You’ll leave with practical tools and feel confident to start, or build, on your PR journey.
Whether you are a rural business, entrepreneur, artist or creative, SME, charity, social enterprise, or tourism attraction – Cause & Effect PR works across sectors.
Why you should attend
Our PR campaigns have resulted in:
- A 50% rise in visitor numbers for a Nidderdale visitor attraction in difficult winter months
- A 75% increase in footfall for a garden’s attraction in Ripon
- Clients report direct results attracting new clients, investors, and profile
- Event organisers report consistently strong ticket sales and sell-out audiences
- A lobbying campaign for an arts charity helping secure a £5m investment
“What would be your ideal coverage? They asked. Um….I mean the dream would be a Guardian article, but we’d settle for some regional press, I said. A few weeks later, we’ve had a BBC Radio 4 feature, a lead article in the Guardian online climate change section, BBC news, ITV regional news, and much more. I’m blown away by the coverage.” – Adam Cooper, Threads in the Ground
Your tutors: Ann and Clair
Cause & Effect PR has 15+ years’ experience raising profile, reputation, and footfall for a wide-range of people and organisations.
Accreditations
Cause & Effect is B Corp Certified – meaning it meets rigorous social, environmental and transparency standards.
The team were PR Agency of the Year at the Prolific North Awards, and have won various accolades over the years from the Institute of Directors’ Awards, Harrogate Advertiser Business Excellence Awards, and were recognised by The Guardian for Marketing and PR Excellence.
Qualified in feature writing, digital journalism (Reuters, Google, and AI), and marketing. The team are also working journalists, writing directly for publications including the Yorkshire Post.
Register for your local workshop now
🟢 Malton | Friday 20 February, 10am – 1pm
🟢 Harrogate | Thursday 26 February, 10am – 1pm
🟢 Skipton | Friday 27 February, 10am – 1pm
🟢 [FULL] Scarborough | Wednesday 4 March, 10am – 1pm
🟢 Masham | Friday 6 March, 10am – 1pm
🟢 [FULL] York | Wednesday 11 March, 10am – 1pm
🟢 Ripon | Wednesday 13 March, 9am – 12pm
🟢 York | Wednesday 18 March, 10am – 1pm
🟢 Northallerton | Thursday 26 March, 10am – 1pm
🟢 Bedale | Friday 27 March, 10am – 1pm
Innovation Supper October 2026: Apply to pitch
Join us for a relaxed evening with a light supper and plenty of inspiration, where you’ll have the chance to step into the spotlight and pitch your business idea to win seed funding. Prior to the pitching, you’ll be provided expert pitch training delivered by York St John, so you’re fully prepared to deliver your pitch with confidence. Whether you’re just starting out or already up and running, you’re invited to get involved.
Say ‘I do’ to getting your side hustle tax right
HMRC’s Help for Hustles campaign is here to help side hustlers get their tax right, quickly and easily - whether that’s wedding suppliers, parents earning from a hobby business or content creators making money from posting about the latest trends online.
CardioLogic Diagnostics Wins Innovation Supper
The fifth instalment of Innovation Supper saw Faye Singleton, Director of CardioLogic Diagnostics, take home the funding after delivering a compelling pitch for her life-saving business. Winning Innovation Supper has provided CardioLogic Diagnostics with seed funding that will help tackle one of the business's biggest early challenges: marketing. The prize money will support activities such as attending industry conferences and investing in paid advertising to reach more customers and raise awareness of the importance of accessible cardiac screening.
Strive Live Start-Up Incubator: Expression of Interest for Autumn 2026
Interested in joining a future cohort of Stive Live Start-Up Incubator? Find out more about the programme below, and register your interest to secure the first places when dates are confirmed.
Steps into Digital Voucher Scheme: Business Success Stories
The Steps into Digital Voucher Scheme helped businesses progress their digital transformation by providing one-to-one support that reflected their individual needs. Working with experienced digital providers, businesses were able to identify practical solutions and make meaningful improvements to the way they operated.
ETL Fluid Experts spark productivity boost with automation investment.
A North Yorkshire manufacturer of industrial filtration systems has dramatically improved production times after introducing automation to a key process, with support from Made Smarter. ETL Fluid Experts (ETL) secured almost £15,000 towards an automated wire processing centre, helping eliminate a major bottleneck in the production of wiring looms.
North Yorkshire manufacturers among firms investing £900,000 in digital tech with Made Smarter
From pizza dough and rally cars to signage, packaging and heavy machinery, makers are investing in growth and jobs. North Yorkshire manufacturers are among 19 Yorkshire businesses investing almost £900,000 in digital technologies to improve efficiency, create jobs and support future growth, with support from Made Smarter Yorkshire.
Making Tax Digital for Income Tax: The First Deadline is Fast Approaching
With the introduction of Making Tax Digital for Income Tax Self Assessment (MTD for ITSA), the biggest change to the Self Assessment system in a generation is now underway. Although the mandatory start date of April 2026 has arrived for the first group of taxpayers, many self-employed individuals and landlords are still unprepared for the new requirements. Now is the time to check whether the rules apply to you and, if they do, ensure you have the right systems in place.
Fully Funded Training for Tourism and Hospitality Businesses - Level 2 Food Hygiene and Safety for Catering
The York and North Yorkshire Growth Hub are pleased to be partnering with North Yorkshire Council and the City of York Council on an initiative to support hospitality businesses from across the area to benefit from fully funded Food Safety and Hygiene Level 2 training and certification courses
Supporting Start-ups in York and North Yorkshire
Starting a business is exciting, but many first-time business owners are unsure where to begin and how to move forward. The York & North Yorkshire Growth Hub addresses this by providing accessible, fully funded support tailored to those at the earliest stages of their journey and beyond.
Largest crackdown on late payments in over 25 years as landmark Bill enters Parliament
Small businesses will no longer be left chasing money they are already owed, as ministers today [Tuesday 19 May] introduce landmark legislation to end the scourge of late payments and back millions of sole traders, freelancers, and family firms across the country.
Funding reaches £900K in bid to boost exports
The Mayor of York and North Yorkshire has unlocked a new wave of export funding for businesses, taking the total support up to £900,000. The third round of the Get Exporting programme is available for applications today (Monday, May 11) with £265,000 in grants for businesses to tap into.