PR Media Workshop: How to Tell Your Story in the Media
In a fast-paced digital world, PR is arguably the most cost-effective, high impact way to build trust, raise profile and increase footfall.
This hands-on 3-hour ‘boot camp’ is designed to empower you to understand what makes a story, how best to tell it, and how to master media relations.
You’ll gain real-world, practical insights from a leading award-winning agency, with 15+ years’ experience.
Topics include: PR hooks, strategy, media relations, digital & social, broadcast media, crisis comms.
Who should attend
This is suitable for complete beginners, as well as those who want to sharpen their existing skills. You’ll leave with practical tools and feel confident to start, or build, on your PR journey.
Whether you are a rural business, entrepreneur, artist or creative, SME, charity, social enterprise, or tourism attraction – Cause & Effect PR works across sectors.
Why you should attend
Our PR campaigns have resulted in:
- A 50% rise in visitor numbers for a Nidderdale visitor attraction in difficult winter months
- A 75% increase in footfall for a garden’s attraction in Ripon
- Clients report direct results attracting new clients, investors, and profile
- Event organisers report consistently strong ticket sales and sell-out audiences
- A lobbying campaign for an arts charity helping secure a £5m investment
“What would be your ideal coverage? They asked. Um….I mean the dream would be a Guardian article, but we’d settle for some regional press, I said. A few weeks later, we’ve had a BBC Radio 4 feature, a lead article in the Guardian online climate change section, BBC news, ITV regional news, and much more. I’m blown away by the coverage.” – Adam Cooper, Threads in the Ground
Your tutors: Ann and Clair
Cause & Effect PR has 15+ years’ experience raising profile, reputation, and footfall for a wide-range of people and organisations.
Accreditations
Cause & Effect is B Corp Certified – meaning it meets rigorous social, environmental and transparency standards.
The team were PR Agency of the Year at the Prolific North Awards, and have won various accolades over the years from the Institute of Directors’ Awards, Harrogate Advertiser Business Excellence Awards, and were recognised by The Guardian for Marketing and PR Excellence.
Qualified in feature writing, digital journalism (Reuters, Google, and AI), and marketing. The team are also working journalists, writing directly for publications including the Yorkshire Post.
Register for your local workshop now
🟢 Malton | Friday 20 February, 10am – 1pm
🟢 Harrogate | Thursday 26 February, 10am – 1pm
🟢 Skipton | Friday 27 February, 10am – 1pm
🟢 [FULL] Scarborough | Wednesday 4 March, 10am – 1pm
🟢 Masham | Friday 6 March, 10am – 1pm
🟢 [FULL] York | Wednesday 11 March, 10am – 1pm
🟢 Ripon | Wednesday 13 March, 9am – 12pm
🟢 York | Wednesday 18 March, 10am – 1pm
🟢 Northallerton | Thursday 26 March, 10am – 1pm
🟢 Bedale | Friday 27 March, 10am – 1pm
Funding reaches £900K in bid to boost exports
The Mayor of York and North Yorkshire has unlocked a new wave of export funding for businesses, taking the total support up to £900,000. The third round of the Get Exporting programme is available for applications today (Monday, May 11) with £265,000 in grants for businesses to tap into.
🚗 The Growth Hub is hitting the road!
After the success of last year's roadshows, the Growth Hub is hitting the road again, traveling the region to bring the best of local business support to a town near you. Partnering with NatWest Accelerator, and joined by Business Support Advisors from North Yorkshire Council and City of York Council, the Growth Hub Roadshow is set to showcase what business support really looks like.
Innovation Supper: Apply to pitch
Join us for a relaxed evening with a light supper and plenty of inspiration, where you’ll have the chance to step into the spotlight and pitch your business idea to win seed funding. Prior to the pitching, you’ll be provided expert pitch training delivered by York St John, so you’re fully prepared to deliver your pitch with confidence. Whether you’re just starting out or already up and running, you’re invited to get involved.
Celebrating a Career Supporting Business Growth
Growth Hub Manager Simon Middleton is stepping into retirement following a long and rewarding career defined by his dedication to the region’s business community. Colleagues, partners and the many businesses he has supported wish Simon the very best for a happy and well-deserved retirement.
Going For Growth: Make your business profitable today
Embark on a journey of self-improvement as you momentarily step away from the day-to-day of running a business. This course isn’t about taking time off; it’s about taking time to enhance your business, surrounded by peers who are just as driven to succeed. Prepare to gain insights and strategies that will clear the fog and illuminate your businesses path forward.
National Minimum Wage support for Yorkshire & Humberside businesses
HM Revenue and Customs (HMRC) is contacting Yorkshire &Humberside businesses to help them get their workers’ wages right and ensure they are paying at least the National Minimum Wage (NMW) and National Living Wage (NLW), as appropriate. This is part of HMRC’s regular outreach activity across the UK.
260,000 workers to get a pay rise across Yorkshire as new wage rates take effect
60,000 hard-working people across Yorkshire and the Humber will see their pay increase from today [1 April 2026], as the Government raises the National Minimum Wage (NMW) and National Living Wage (NLW) rates.
Made Smarter Backs Local Manufacturers
Manufacturing businesses across York and North Yorkshire are being encouraged to embrace digital innovation through the Made Smarter programme, a government-funded initiative that helps companies adopt new technologies and strengthen their operations.
The Cyber Security Membership for SMEs in the North East
The North East Cyber Resilience Centre (“NECRC”) helps small and medium-sized businesses, charities, and public sector organisations improve their cyber security.
York coworking space launches International Women’s Day competition giving female entrepreneur £1,500 workspace boost!
The winner will receive a dedicated desk for six months in Blake House’s tranquil 13-desk coworking studio - an intentionally small workspace designed to create a genuine business community, offering a calm and focused alternative to the large, impersonal workspaces that many entrepreneurs reportedly experience.
Farm Business Support Programme
This programme is a planned schedule of practical workshops designed to help farm businesses understand where they are now, where they want to be next, and how to make confident decisions in a fast-changing industry. The focus is simple: real world, farm focused business skills that can be applied straight back at home.
New business fund tackles biggest barrier to growth
The Mayor of York and North Yorkshire has invited businesses to apply for a new programme to help overcome one of the biggest barriers to growth. Get Funded, part of the Mayor’s Business Innovation Fund and backed by £200,000 in funding, launched today and will run for the next two years until December 2027.