Sales and Marketing

Picture of Emma Rollason-Taylor

Meet Emma

Introducing Emma, Business Relationship Manager at the York & North Yorkshire Growth Hub, with a wealth of experience in tourism, retail, and hospitality sectors.

I specialise in supporting start-ups to take their first steps in the tech, digital and creative sectors here in York.

Emma can guide you through your business challenges, from building long-term resilience to making a lasting impression.

What do you want to learn?

When planning your sales and marketing approach, it is important to know who your audience is, what your goals are, and how you will reach them.

We understand that getting started can be challenging. You may have a budget in mind but how can this be maximised to gain the most traction with your audience? You may know your audience, but what are the best channels to reach them? You may have set yourself sales targets but are these realistic and do they support your growth ambitions?

If you have more questions than answers, we can help. We have resources that will guide you through the basics and you can speak with our team if you require further support.

Got a Sales or Marketing question? Get in touch!

Learn how to improve marketing and grow your sales

Planning and strategy

Learn how to make a marketing plan, set a budget and how you measure the return on your investment.

Start your planning

Growing your business online

You can reach your audience in multiple ways via digital channels – learn which are worth your time and likely to reach your audience.

Maximise your online potential

Knowing your audience

Understanding who the audience for your product or service are is absolutely crucial to your success

Learn about your audience

A man works at a computer in an office

Design and content

How do you go about getting your promotional and marketing materials designed?

Get started with design and content

BOOST: A marketing support programme for York and North Yorkshire tourism and hospitality businesses

This practical, action-oriented programme of activity has been developed to help you market your business more effectively, saving time and money. It’s created and delivered by Susan Briggs from The Tourism Network. Susan has over thirty years of successful tourism marketing experience. It’s for visitor-facing tourism businesses such as accommodation providers; visitor attractions; activity and experience providers; creative, retail, food and drink businesses.

Social Media Webinar Series Launched: Get Your Socials Sorted

Are you seeking expert guidance to elevate your business's social media presence? Struggling to find the right strategy or wondering if there's an easier way to manage your online platforms? Look no further! This week marks the launch of an exciting six-part social media webinar series led by Caroline Wilson from Hot Toddi, designed to cover all your social media needs comprehensively.

Choosing your online marketing channels

To help you make the right choices for your business, let’s go over some of the options available to you. It’s important to consider the pros and cons for each marketing channel and whether the channel is a good fit with your target audience. Email marketing There’s often confusion about whether email is inbound or

Events

26th September 202510:00 am - 1:00 pmFREE

🟡 Building your online reputation

This three-hour workshop will provide an interactive, face-to-face session for those who have attended Phase 1 of the Digital Marketing Mastery series or those who have intermediate search engine optimisation (SEO) knowledge. It will build upon the fundamentals of SEO, in particular, focusing on offsite SEO to enhance your online reputation.

16th October 202510:00 am - 4:00 pmFREE

🟢 Ecommerce Launchpad: 2-Day Masterclass (York)

One of the biggest blocks to grassroots entrepreneurs when they first tackle building their website is the overload of simultaneously learning the website builder whilst also crafting content, descriptions, finding or producing digital media. Before we start building anything at the launchpad - we first gather and test all the essential parts of our rocket. Sounds simple, because we make sure it is.

30th October 202510:00 am - 3:00 pmFREE

Growthbox marketing service

The York & North Yorkshire Growth Hub are working with Growthbox, who help small businesses work out what marketing to do and connect them with their growing army of marketing experts all across the UK who can help them get it done.