Webinar: How to get higher in Google: The basics
Want your website to be seen by as many potential customers as possible? Get practical tips from an experienced Search Engine Optimisation professional on how to woo those elusive search engine robots and climb the rankings.
Download the resources
- SEO key phrase cannibalisation avoider
- Website navigation structure – standard examples
- Google key phrase research template
Topics covered
- What exactly is Search Engine Optimisation – SEO?
- What the Google search robots see
- How you’re probably already optimising for Google
- Free tools to discover what your customer is looking for
- Mistakes to avoid
- Quick wins such as About pages, blogs and case studies
Who is it for?
Any business with a website on any platform including Wix, Squarespace, Shopify and WordPress.
Delivered by Helen Reynolds
After growing up near Scarborough and graduating from Cambridge University, Helen started working on websites in 1997. She managed the digital presence of an international travel company in Gatwick and the Lake District National Park. Now based in York, Helen founded Ink Gardener Copywriting in 2014, helping everyone from candle makers to cathedral deans.
In 2024/25 Helen led the Growth Hub’s How to get higher in Google programme for 23 North Yorkshire-based businesses. This included workshops, website MOTs, SEO mini-overhauls and one-to-one advice. Her aim is to help businesses grab the attention of humans and Google alike through friendly, professional content.
Articles
ETL Fluid Experts spark productivity boost with automation investment.
A North Yorkshire manufacturer of industrial filtration systems has dramatically improved production times after introducing automation to a key process, with support from Made Smarter. ETL Fluid Experts (ETL) secured almost £15,000 towards an automated wire processing centre, helping eliminate a major bottleneck in the production of wiring looms.
North Yorkshire manufacturers among firms investing £900,000 in digital tech with Made Smarter
From pizza dough and rally cars to signage, packaging and heavy machinery, makers are investing in growth and jobs. North Yorkshire manufacturers are among 19 Yorkshire businesses investing almost £900,000 in digital technologies to improve efficiency, create jobs and support future growth, with support from Made Smarter Yorkshire.
Making Tax Digital for Income Tax: The First Deadline is Fast Approaching
With the introduction of Making Tax Digital for Income Tax Self Assessment (MTD for ITSA), the biggest change to the Self Assessment system in a generation is now underway. Although the mandatory start date of April 2026 has arrived for the first group of taxpayers, many self-employed individuals and landlords are still unprepared for the new requirements. Now is the time to check whether the rules apply to you and, if they do, ensure you have the right systems in place.
Resources
Webinar Recording: Protect Your Business from Cyber Attacks
Delivered by the North East Cyber Resilience Centre (NECRC), this webinar is designed to help SMEs strengthen their cyber resilience and understand the practical steps needed to protect their business from increasingly common cyber threats. Alongside this, attendees will be offered free membership of the NECRC and access to funded cyber security services.
Webinar Series: Data Protection
In this engaging and practical webinar series, Privacy Protect Group Ltd will guide you through everything you need to know to build a confident, compliant, and resilient approach to data protection in your business. Whether you’re just starting out or looking to refine your practices, each session is designed to build your understanding step-by-step.
Farm Business Support Programme: Webinar Recordings
This programme is a designed to help farm businesses understand where they are now, where they want to be next, and how to make confident decisions in a fast-changing industry. The focus is simple: real world, farm focused business skills that can be applied straight back at home.