Webinar: How to get higher in Google: The basics
Want your website to be seen by as many potential customers as possible? Get practical tips from an experienced Search Engine Optimisation professional on how to woo those elusive search engine robots and climb the rankings.
Download the resources
- SEO key phrase cannibalisation avoider
- Website navigation structure – standard examples
- Google key phrase research template
Topics covered
- What exactly is Search Engine Optimisation – SEO?
- What the Google search robots see
- How you’re probably already optimising for Google
- Free tools to discover what your customer is looking for
- Mistakes to avoid
- Quick wins such as About pages, blogs and case studies
Who is it for?
Any business with a website on any platform including Wix, Squarespace, Shopify and WordPress.
Delivered by Helen Reynolds
After growing up near Scarborough and graduating from Cambridge University, Helen started working on websites in 1997. She managed the digital presence of an international travel company in Gatwick and the Lake District National Park. Now based in York, Helen founded Ink Gardener Copywriting in 2014, helping everyone from candle makers to cathedral deans.
In 2024/25 Helen led the Growth Hub’s How to get higher in Google programme for 23 North Yorkshire-based businesses. This included workshops, website MOTs, SEO mini-overhauls and one-to-one advice. Her aim is to help businesses grab the attention of humans and Google alike through friendly, professional content.
Articles
Going For Growth: Make your business profitable today
Embark on a journey of self-improvement as you momentarily step away from the day-to-day of running a business. This course isn’t about taking time off; it’s about taking time to enhance your business, surrounded by peers who are just as driven to succeed. Prepare to gain insights and strategies that will clear the fog and illuminate your businesses path forward.
National Minimum Wage support for Yorkshire & Humberside businesses
HM Revenue and Customs (HMRC) is contacting Yorkshire &Humberside businesses to help them get their workers’ wages right and ensure they are paying at least the National Minimum Wage (NMW) and National Living Wage (NLW), as appropriate. This is part of HMRC’s regular outreach activity across the UK.
260,000 workers to get a pay rise across Yorkshire as new wage rates take effect
60,000 hard-working people across Yorkshire and the Humber will see their pay increase from today [1 April 2026], as the Government raises the National Minimum Wage (NMW) and National Living Wage (NLW) rates.
Resources
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Farm Business Support Programme: Webinar Recordings
This programme is a designed to help farm businesses understand where they are now, where they want to be next, and how to make confident decisions in a fast-changing industry. The focus is simple: real world, farm focused business skills that can be applied straight back at home.
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