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Profitability

Profit is a measure of a business’s income relative to its expenses.  In other words, an organisation’s ability to generate revenue by using resources that it has available, such as people, materials and equipment. Unless you are running a charitable organisation, profit is generally the primary goal of a company.  As well as providing income for the owners of a business, profits allow for investment and growth. Whilst revenue growth is generally a positive indicator, we need to understand profitability if a business is to be successful.

BOOST: A marketing support programme for York and North Yorkshire tourism and hospitality businesses

This practical, action-oriented programme of activity has been developed to help you market your business more effectively, saving time and money. It’s created and delivered by Susan Briggs from The Tourism Network. Susan has over thirty years of successful tourism marketing experience. It’s for visitor-facing tourism businesses such as accommodation providers; visitor attractions; activity and experience providers; creative, retail, food and drink businesses.

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Y&NY Growth Hub
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