Sales and marketing planning

Starting with a well-thought-out sales and marketing plan sets a strong foundation for business growth. It ensures you’re targeting the right audience with the right messages and allows for data-driven adjustments to optimise your efforts over time. There are a lot of different elements to consider, such as audience identification, budget, testing and measurement, which can seem overwhelming. Our practical guidance will help you start your planning with confidence, covering how to write a plan, how to set a marketing budget, and how to measure the impact of your marketing activities.

Looking for marketing help? Get in touch!

The essentials of marketing planning

Writing a marketing plan

Walk through the basics of what your marketing plan needs, and how you go about creating one.

Start writing your plan

Setting a marketing budget

Work out how much you can spend, and where you can spend most effectively to reach your audience.

Work out your marketing costs

Measure your impact

Maximise your marketing by understanding how to measure return on investment

Is your campaign effective?

Posted on July 7, 2025 |

BOOST: A marketing support programme for York and North Yorkshire tourism and hospitality businesses

This practical, action-oriented programme of activity has been developed to help you market your business more effectively, saving time and money. It’s created and delivered by Susan Briggs from The Tourism Network. Susan has over thirty years of successful tourism marketing experience. It’s for visitor-facing tourism businesses such as accommodation providers; visitor attractions; activity and experience providers; creative, retail, food and drink businesses.

Beginner Sales & Marketing News

Events

25th November 202510:00 am - 4:00 pmFREE

[FULL] Smartphone Video Masterclass: York

Join our one-day hands-on video workshop designed to help businesses of all types and sizes take their first confident steps into video marketing. Whether you're B2B or B2C, a sole trader or a growing team, this workshop will equip you with the essential skills to produce professional, social-media-ready video content in-house. The Growth Hub are happy to be offering these workshops, following exceptional demand last year under North Yorkshire Council’s UKSPF programme.

Suitable for all Steps into Digital Sales & Marketing

26th November 202510:00 am - 4:00 pmFREE

Smartphone Video Masterclass: Northallerton

Join our one-day hands-on video workshop designed to help businesses of all types and sizes take their first confident steps into video marketing. Whether you're B2B or B2C, a sole trader or a growing team, this workshop will equip you with the essential skills to produce professional, social-media-ready video content in-house. The Growth Hub are happy to be offering these workshops, following exceptional demand last year under North Yorkshire Council’s UKSPF programme.

Suitable for all Steps into Digital Sales & Marketing

13th January 202610:00 am - 1:00 pmFREE

Online Workshops: Digital Marketing Success Series (Beginner)

Each workshop is packed with real-world examples, guided how-to sessions, and space to ask questions and get feedback so you can apply what you are learning to your own business and individual needs. All delivered online so you can attend without having to travel, perfect for rural and coastal businesses across North Yorkshire.

First Step into Digital Steps into Digital Sales & Marketing Webinars

13th January 202610:00 am - 1:00 pmFREE

Growthbox marketing service

The York & North Yorkshire Growth Hub are working with Growthbox, who help small businesses work out what marketing to do and connect them with their growing army of marketing experts all across the UK who can help them get it done.

Sales & Marketing