Sales and marketing planning

Starting with a well-thought-out sales and marketing plan sets a strong foundation for business growth. It ensures you’re targeting the right audience with the right messages and allows for data-driven adjustments to optimise your efforts over time. There are a lot of different elements to consider, such as audience identification, budget, testing and measurement, which can seem overwhelming. Our practical guidance will help you start your planning with confidence, covering how to write a plan, how to set a marketing budget, and how to measure the impact of your marketing activities.

Looking for marketing help? Get in touch!

The essentials of marketing planning

Writing a marketing plan

Walk through the basics of what your marketing plan needs, and how you go about creating one.

Start writing your plan

Setting a marketing budget

Work out how much you can spend, and where you can spend most effectively to reach your audience.

Work out your marketing costs

Measure your impact

Maximise your marketing by understanding how to measure return on investment

Is your campaign effective?

Posted on July 7, 2025 |

BOOST: A marketing support programme for York and North Yorkshire tourism and hospitality businesses

This practical, action-oriented programme of activity has been developed to help you market your business more effectively, saving time and money. It’s created and delivered by Susan Briggs from The Tourism Network. Susan has over thirty years of successful tourism marketing experience. It’s for visitor-facing tourism businesses such as accommodation providers; visitor attractions; activity and experience providers; creative, retail, food and drink businesses.

Beginner Sales & Marketing News

Posted on August 8, 2024 |

Social Media Webinar Series Launched: Get Your Socials Sorted

Are you seeking expert guidance to elevate your business's social media presence? Struggling to find the right strategy or wondering if there's an easier way to manage your online platforms? Look no further! This week marks the launch of an exciting six-part social media webinar series led by Caroline Wilson from Hot Toddi, designed to cover all your social media needs comprehensively.

Sales & Marketing Growing News

Events

16th October 202510:00 am - 4:00 pmFREE

🟢 Ecommerce Launchpad: 2-Day Masterclass (York)

One of the biggest blocks to grassroots entrepreneurs when they first tackle building their website is the overload of simultaneously learning the website builder whilst also crafting content, descriptions, finding or producing digital media. Before we start building anything at the launchpad - we first gather and test all the essential parts of our rocket. Sounds simple, because we make sure it is.

In person Steps into Digital First Step into Digital Sales & Marketing

11th December 202512:00 am - 1:00 pmFREE

Growthbox marketing service

The York & North Yorkshire Growth Hub are working with Growthbox, who help small businesses work out what marketing to do and connect them with their growing army of marketing experts all across the UK who can help them get it done.

Sales & Marketing