Sales & Marketing
Events
02nd September 202511:00 am - 12:00 pmFREE
🟢 Online Workshops: Digital Marketing Success Series (Beginner)
This online weekly workshop series, Louise Mason of Your Marketing Specialist will guide you through the basics of digital marketing and on to more advanced strategies – all at your pace, with the same supportive group of peers by your side. Confidently Step into Digital Marketing – No Matter Where You’re Starting From
04th September 202510:00 am - 11:30 amFREE
🟡 Webinar: Complete Web design for small businesses and start ups
This practical and engaging webinar is designed to empower small business owners, sole traders, and creatives to make informed decisions about building and maintaining their own websites. Whether you're just starting out or looking to improve your existing site, this session will provide clear, actionable guidance to help you move forward with confidence.
17th September 202510:00 am - 11:30 amFREE
🟢 LinkedIn Webinar: Build Your Personal Brand on LinkedIn
The webinar will cover the importance of building an online presence on professional networking site LinkedIn.
19th September 202510:00 am - 1:00 pmFREE
🟢 SEO and website auditing fundamentals
This fully funded three-hour workshop will provide an interactive, face-to-face session for anybody who is new to search engine optimisation (SEO). Ideal for those looking to develop a website or improve on their existing site, this beginners’ course will give a broad overview of the three areas of SEO: onsite, offsite and technical.
25th September 202510:00 am - 11:30 amFREE
🌎 Business Basics Webinar: Profitability
To truly understand profitability, we need to look at it more frequently and in more detail. Analysing which aspects of your business make what level of profit and understanding what drives profit allows business owners to make good strategic decisions to improve it.
26th September 202510:00 am - 1:00 pmFREE
🟡 Building your online reputation
This three-hour workshop will provide an interactive, face-to-face session for those who have attended Phase 1 of the Digital Marketing Mastery series or those who have intermediate search engine optimisation (SEO) knowledge. It will build upon the fundamentals of SEO, in particular, focusing on offsite SEO to enhance your online reputation.
03rd October 202510:00 am - 1:00 pmFREE
🟡 Creating a content strategy from scratch
This three-hour workshop will provide an interactive, face-to-face session for those who have attended Phase 1, 2 or both phases of the Digital Marketing Mastery series. Alternatively, those who have not attended but have intermediate search engine optimisation knowledge, and would now like to invest in content, will benefit most.
22nd October 202510:00 am - 11:30 amFREE
🟡 LinkedIn Webinar: Elevate Your LinkedIn
The Webinar will cover the importance of building a strong online presence on LinkedIn and how to achieve it. It will also delve into expanding their network through direct messaging and relevant LinkedIn groups.
12th November 202510:00 am - 11:30 amFREE
🟡 LinkedIn Webinar: Elevate LinkedIn for Business Growth
The webinar will cover the importance of building a LinkedIn business page and aligning it with their personal profile to enhance both the brand and personal brand.
Webinar: How to get higher in Google: The basics
Want your website to be seen by as many potential customers as possible? Get practical tips from an experienced Search Engine Optimisation professional on how to woo those elusive search engine robots and climb the rankings.
Featured Webinar Playlist: Getting Started with Social Media
Don't know where to start with social media? Feeling like you might be missing something? Get instant access to the six-part webinar series delivered by Caroline Wilson of Hot Toddi.
Fire up your Food and Drink business with Make it! toolkits
A free video toolkit to help growing food and drink businesses in York and North Yorkshire. Essential ingredients for food and drink business success.
Screen Tourism Toolkit
A free screen tourism toolkit exploring the opportunities, showing best practice and connecting business with resources and support.
2022 Seminar Recordings
We have recently hosted a programme of in-person seminars and other events, some of which were professionally recorded and can now be viewed on our website.
Seminar Recording : Access to finance: Funding growth
This workshop will provide guidance on cost based pricing, calculating your costs before deciding an appropriate margin, as well as covering market based pricing asking questions such as: What value do you add? What are you worth? How do you position yourself?
Growthbox marketing service
The York & North Yorkshire Growth Hub are working with Growthbox, who help small businesses work out what marketing to do and connect them with their growing army of marketing experts all across the UK who can help them get it done.
Webinar Recording: Cookies and privacy notices, do I need them on my website?
This webinar will cover what cookies are and what cookie law is, what a privacy notice is, the laws surrounding both, and how to ensure you are being transparent to your customers when creating a cookie policy and privacy notice.
Articles
Choosing your online marketing channels
To help you make the right choices for your business, let’s go over some of the options available to you. It’s important to consider the pros and cons for each marketing channel and whether the channel is a good fit with your target audience. Email marketing There’s often confusion about whether email is inbound or
Businesses given digital skills boost
Two Digital Transformation Days took place in Scarborough and Pickering, featuring expert insight from industry leaders. Hosted by York & North Yorkshire Growth Hub, around 50 businesses attended the free events. Coaches from Google Digital Garage led sessions on both days.
Digital Transformation Days Set to Empower Yorkshire Coast Businesses
Business owners and marketing managers in the Yorkshire Coast region are gearing up to take their digital offer to the next level as the York & North Yorkshire Growth Hub prepares to host two Digital Transformation Days, in collaboration with Google Digital Garage.
How to create a profitable website and generate leads
Learn how to create a profitable website that can serve as a powerful tool to attract customers, generate leads, and increase revenue.
How to Sell Goods or Services to the Public Sector
Increase your customer base and increase revenue by learning how to successfully sell goods or services to the public sector with our expert advice.
Marketing for start-ups: A beginner’s guide
Marketing for start-ups can leave your head spinning, especially if marketing is new to you. Here’s a quick and easy guide to getting started with marketing for start-ups. How to make a plan when marketing for start-ups The best place to start with your marketing strategy as a start-up business owner is to make a
How to create free publicity as a small business
Advertising for small business can be a complex and is often one of the biggest costs you have to cover.
How to keep your business pitch simple
Like most other communication, keep your business pitch simple, informative and fun.
Customer relationship management tools
There are lots of great customer relationship management (CRM) tools out there that you could use in your business.