Sales and marketing planning
Starting with a well-thought-out sales and marketing plan sets a strong foundation for business growth. It ensures you’re targeting the right audience with the right messages and allows for data-driven adjustments to optimise your efforts over time. There are a lot of different elements to consider, such as audience identification, budget, testing and measurement, which can seem overwhelming. Our practical guidance will help you start your planning with confidence, covering how to write a plan, how to set a marketing budget, and how to measure the impact of your marketing activities.
The essentials of marketing planning
Walk through the basics of what your marketing plan needs, and how you go about creating one.
Work out how much you can spend, and where you can spend most effectively to reach your audience.
Social Media Webinar Series Launched: Get Your Socials Sorted
Are you seeking expert guidance to elevate your business's social media presence? Struggling to find the right strategy or wondering if there's an easier way to manage your online platforms? Look no further! This week marks the launch of an exciting six-part social media webinar series led by Caroline Wilson from Hot Toddi, designed to cover all your social media needs comprehensively.
Business Support Programme: 1:1 Social Media Support with Catch Design
Following a fully-subscribed programme last year, businesses in the North Yorkshire Council area once again have the chance to supercharge their social media and dial up their digital marketing with fully funded 1:1 bespoke support from industry expert Sue Thompson of Catch Design Management.
BOOST - a free programme of activities to support your tourism business
North Yorkshire tourism and hospitality businesses can benefit free from a programme of practical marketing support called 'Boost'.
Choosing your online marketing channels
To help you make the right choices for your business, let’s go over some of the options available to you. It’s important to consider the pros and cons for each marketing channel and whether the channel is a good fit with your target audience. Email marketing There’s often confusion about whether email is inbound or
Businesses given digital skills boost
Two Digital Transformation Days took place in Scarborough and Pickering, featuring expert insight from industry leaders. Hosted by York & North Yorkshire Growth Hub, around 50 businesses attended the free events. Coaches from Google Digital Garage led sessions on both days.
Digital Transformation Days Set to Empower Yorkshire Coast Businesses
Business owners and marketing managers in the Yorkshire Coast region are gearing up to take their digital offer to the next level as the York & North Yorkshire Growth Hub prepares to host two Digital Transformation Days, in collaboration with Google Digital Garage.
How to create a profitable website and generate leads
Learn how to create a profitable website that can serve as a powerful tool to attract customers, generate leads, and increase revenue.
How to Sell Goods or Services to the Public Sector
Increase your customer base and increase revenue by learning how to successfully sell goods or services to the public sector with our expert advice.
Marketing for start-ups: A beginner’s guide
Marketing for start-ups can leave your head spinning, especially if marketing is new to you. Here’s a quick and easy guide to getting started with marketing for start-ups. How to make a plan when marketing for start-ups The best place to start with your marketing strategy as a start-up business owner is to make a
How to create free publicity as a small business
Advertising for small business can be a complex and is often one of the biggest costs you have to cover.
How to keep your business pitch simple
Like most other communication, keep your business pitch simple, informative and fun.
Customer relationship management tools
There are lots of great customer relationship management (CRM) tools out there that you could use in your business.
Events
08th January 20257:00 pm - 9:00 pmFREE
Strive Live Start-up Incubator
Looking for start up support in York & North Yorkshire? Join this award-winning programme designed to help entrepreneurs.
23rd January 202510:00 am - 11:30 amFREE
Social Media Webinar Series: 23 January- Getting started on TikTok
As part of a six-part social media webinar series delivered by Caroline Wilson of Hot Toddi, this webinar look at how to best use TikTk for your business.
11th March 20259:00 am - 1:00 pmFREE
How to get higher in Google (Northallerton)
Want to make your website earn its keep and bring in new business? This programme will help you to overhaul your website and SEO, through a workshop and one-to-one support from Ink Gardener Copywriting
11th March 20259:00 am - 1:00 pmFREE
Webinar Recording: Getting started on Facebook
As part of a six-part social media webinar series delivered by Caroline Wilson of Hot Toddi, this webinar looks at getting started on Facebook for your business.
11th March 20259:00 am - 1:00 pmFREE
Webinar Recording: Getting started on Instagram
As part of a six-part social media webinar series delivered by Caroline Wilson of Hot Toddi, this webinar looks at getting started on Instagram for your business.
11th March 20259:00 am - 1:00 pmFREE
Webinar Recording: Getting started on LinkedIn
As part of a six-part social media webinar series delivered by Caroline Wilson of Hot Toddi, this webinar looks at getting started on LinkedIn for your business.
11th March 20259:00 am - 1:00 pmFREE
Webinar Recording: How to create Engaging Content
As part of a six-part social media webinar series delivered by Caroline Wilson of Hot Toddi, this webinar will look at how to create engaging content.
11th March 20259:00 am - 1:00 pmFREE
Webinar Recording: Setting Your Social Media Objectives
As part of a six-part social media webinar series delivered by Caroline Wilson of Hot Toddi, this webinar looks at how setting objectives can support your business.
11th March 20259:00 am - 1:00 pmFREE
Fire up your Food and Drink business with Make it! toolkits
A free video toolkit to help growing food and drink businesses in York and North Yorkshire. Essential ingredients for food and drink business success.
11th March 20259:00 am - 1:00 pmFREE
Screen Tourism Toolkit
A free screen tourism toolkit exploring the opportunities, showing best practice and connecting business with resources and support.
11th March 20259:00 am - 1:00 pmFREE
2022 Seminar Recordings
We have recently hosted a programme of in-person seminars and other events, some of which were professionally recorded and can now be viewed on our website.
11th March 20259:00 am - 1:00 pmFREE
Seminar Recording : Access to finance: Funding growth
This workshop will provide guidance on cost based pricing, calculating your costs before deciding an appropriate margin, as well as covering market based pricing asking questions such as: What value do you add? What are you worth? How do you position yourself?
11th March 20259:00 am - 1:00 pmFREE
Growthbox marketing service
The York & North Yorkshire Growth Hub are working with Growthbox, who help small businesses work out what marketing to do and connect them with their growing army of marketing experts all across the UK who can help them get it done.
11th March 20259:00 am - 1:00 pmFREE
Cookies and privacy notices: do I need them on my website?
This webinar will cover what cookies are and what cookie law is, what a privacy notice is, the laws surrounding both, and how to ensure you are being transparent to your customers when creating a cookie policy and privacy notice.
11th March 20259:00 am - 1:00 pmFREE
An introduction to sales
This webinar will help you get sales confident by providing tips and guidance on mastering important communication skills.
