Design and marketing content for your business
Good-quality design and content are crucial for shaping your new business’s identity and effectively communicating its message to potential customers. Whether you plan to handle this yourself or enlist designers and experts, we have the information and resources to help. This section provides tips and guidance on writing marketing copy, crafting a press release, using online design resources, and creating a design brief for an agency.
Design and content resources
How to write copy for marketing
By following some basic principles, you can start to understand the do’s and don’ts of marketing copy and what works.
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How to write a design brief for an agency
Getting your design brief right will both save time and help your designer do the best possible job.
Writing a press release for your business
Writing a press release can be a great way to get free publicity for your business, without spending any money.
Resources for designing yourself
Although good design is a skill, modern software and templates can help you create some basic quality designs for online use.
Steps into Digital: LinkedIn Webinar Series
This three-part LinkedIn webinar series is designed to support you at every stage of your LinkedIn journey, from building a presence to leveraging the platform for business growth.
Steps into Digital: Digital Marketing Mastery
Step into Digital this September with Digital Marketing Mastery, a three-part weekly seminar session, hosted at Patch York. Led by Katie Thompson, founder of content marketing service Katie Lingo.
Steps into Digital Programme
The Steps into Digital programme focusses on strategic, guided steps toward adopting the right digital tools and practices for your business. Emphasising a supportive, paced approach to digital transformation, accessible and manageable to all at any level.
BOOST: A marketing support programme for York and North Yorkshire tourism and hospitality businesses
This practical, action-oriented programme of activity has been developed to help you market your business more effectively, saving time and money. It’s created and delivered by Susan Briggs from The Tourism Network. Susan has over thirty years of successful tourism marketing experience. It’s for visitor-facing tourism businesses such as accommodation providers; visitor attractions; activity and experience providers; creative, retail, food and drink businesses.
Networking events: 10 tips for success
Not all networking events are created equal, so researching the different types might be a good starting point.
Making Values Pay: Webinar Series
Join us for our latest online workshop series Making Values Pay to see how embracing purpose-driven practices can help your business thrive. Explore how embedding good business practices can help you win work, tell your story, and build an engaged workforce.
Free AI & Social Media Workshops in Bentham
North Yorkshire Council are funding a series of workshops in Bentham as part of their Town Enhancement Fund. Covering digital and marketing topics, these are free to attend for North Yorkshire businesses and will all be held at Bentham Golf Club
Social Media Webinar Series Launched: Get Your Socials Sorted
Are you seeking expert guidance to elevate your business's social media presence? Struggling to find the right strategy or wondering if there's an easier way to manage your online platforms? Look no further! This week marks the launch of an exciting six-part social media webinar series led by Caroline Wilson from Hot Toddi, designed to cover all your social media needs comprehensively.
Business Support Programme: 1:1 Social Media Support with Catch Design
Following a fully-subscribed programme last year, businesses in the North Yorkshire Council area once again have the chance to supercharge their social media and dial up their digital marketing with fully funded 1:1 bespoke support from industry expert Sue Thompson of Catch Design Management.
Choosing your online marketing channels
To help you make the right choices for your business, let’s go over some of the options available to you. It’s important to consider the pros and cons for each marketing channel and whether the channel is a good fit with your target audience. Email marketing There’s often confusion about whether email is inbound or
Businesses given digital skills boost
Two Digital Transformation Days took place in Scarborough and Pickering, featuring expert insight from industry leaders. Hosted by York & North Yorkshire Growth Hub, around 50 businesses attended the free events. Coaches from Google Digital Garage led sessions on both days.
Digital Transformation Days Set to Empower Yorkshire Coast Businesses
Business owners and marketing managers in the Yorkshire Coast region are gearing up to take their digital offer to the next level as the York & North Yorkshire Growth Hub prepares to host two Digital Transformation Days, in collaboration with Google Digital Garage.
Events
02nd September 202511:00 am - 12:00 pmFREE
🟢 Online Workshops: Digital Marketing Success Series (Beginner)
This online weekly workshop series, Louise Mason of Your Marketing Specialist will guide you through the basics of digital marketing and on to more advanced strategies – all at your pace, with the same supportive group of peers by your side. Confidently Step into Digital Marketing – No Matter Where You’re Starting From
04th September 202510:00 am - 11:30 amFREE
🟡 Webinar: Complete Web design for small businesses and start ups
This practical and engaging webinar is designed to empower small business owners, sole traders, and creatives to make informed decisions about building and maintaining their own websites. Whether you're just starting out or looking to improve your existing site, this session will provide clear, actionable guidance to help you move forward with confidence.
17th September 202510:00 am - 11:30 amFREE
🟢 LinkedIn Webinar: Build Your Personal Brand on LinkedIn
The webinar will cover the importance of building an online presence on professional networking site LinkedIn.
19th September 202510:00 am - 1:00 pmFREE
🟢 SEO and website auditing fundamentals
This fully funded three-hour workshop will provide an interactive, face-to-face session for anybody who is new to search engine optimisation (SEO). Ideal for those looking to develop a website or improve on their existing site, this beginners’ course will give a broad overview of the three areas of SEO: onsite, offsite and technical.
25th September 202510:00 am - 11:30 amFREE
🌎 Business Basics Webinar: Profitability
To truly understand profitability, we need to look at it more frequently and in more detail. Analysing which aspects of your business make what level of profit and understanding what drives profit allows business owners to make good strategic decisions to improve it.
26th September 202510:00 am - 1:00 pmFREE
🟡 Building your online reputation
This three-hour workshop will provide an interactive, face-to-face session for those who have attended Phase 1 of the Digital Marketing Mastery series or those who have intermediate search engine optimisation (SEO) knowledge. It will build upon the fundamentals of SEO, in particular, focusing on offsite SEO to enhance your online reputation.
03rd October 202510:00 am - 1:00 pmFREE
🟡 Creating a content strategy from scratch
This three-hour workshop will provide an interactive, face-to-face session for those who have attended Phase 1, 2 or both phases of the Digital Marketing Mastery series. Alternatively, those who have not attended but have intermediate search engine optimisation knowledge, and would now like to invest in content, will benefit most.
22nd October 202510:00 am - 11:30 amFREE
🟡 LinkedIn Webinar: Elevate Your LinkedIn
The Webinar will cover the importance of building a strong online presence on LinkedIn and how to achieve it. It will also delve into expanding their network through direct messaging and relevant LinkedIn groups.
12th November 202510:00 am - 11:30 amFREE
🟡 LinkedIn Webinar: Elevate LinkedIn for Business Growth
The webinar will cover the importance of building a LinkedIn business page and aligning it with their personal profile to enhance both the brand and personal brand.
12th November 202510:00 am - 11:30 amFREE
Webinar: How to get higher in Google: The basics
Want your website to be seen by as many potential customers as possible? Get practical tips from an experienced Search Engine Optimisation professional on how to woo those elusive search engine robots and climb the rankings.
12th November 202510:00 am - 11:30 amFREE
Featured Webinar Playlist: Getting Started with Social Media
Don't know where to start with social media? Feeling like you might be missing something? Get instant access to the six-part webinar series delivered by Caroline Wilson of Hot Toddi.
12th November 202510:00 am - 11:30 amFREE
Fire up your Food and Drink business with Make it! toolkits
A free video toolkit to help growing food and drink businesses in York and North Yorkshire. Essential ingredients for food and drink business success.
12th November 202510:00 am - 11:30 amFREE
Screen Tourism Toolkit
A free screen tourism toolkit exploring the opportunities, showing best practice and connecting business with resources and support.
12th November 202510:00 am - 11:30 amFREE
2022 Seminar Recordings
We have recently hosted a programme of in-person seminars and other events, some of which were professionally recorded and can now be viewed on our website.
12th November 202510:00 am - 11:30 amFREE
Seminar Recording : Access to finance: Funding growth
This workshop will provide guidance on cost based pricing, calculating your costs before deciding an appropriate margin, as well as covering market based pricing asking questions such as: What value do you add? What are you worth? How do you position yourself?
12th November 202510:00 am - 11:30 amFREE
Growthbox marketing service
The York & North Yorkshire Growth Hub are working with Growthbox, who help small businesses work out what marketing to do and connect them with their growing army of marketing experts all across the UK who can help them get it done.
12th November 202510:00 am - 11:30 amFREE
Webinar Recording: Cookies and privacy notices, do I need them on my website?
This webinar will cover what cookies are and what cookie law is, what a privacy notice is, the laws surrounding both, and how to ensure you are being transparent to your customers when creating a cookie policy and privacy notice.