Business: Geoff Acomb & Sons

Voucher: Client Marketing Ltd

Overview

Geoff Acomb & Sons sought support to strengthen their digital marketing, improve their online presence, and develop a clearer strategy for attracting and converting customers. While the business had an existing website and social media presence, marketing activity lacked structure and direction.

Outcomes

The support provided the business with a clear, practical marketing roadmap and increased confidence in using digital channels to drive growth. Key outcomes included:

• A structured digital marketing and communications plan
• Website improvement recommendations to increase enquiries
• A clearer social media strategy and content plan
• Improved understanding of market positioning and customer targeting
• Greater confidence in digital marketing and customer engagement
• Defined priorities for future business growth

Impact

Before support, marketing activity was largely reactive, with limited strategic direction. Following support, Geoff Acomb & Sons gained a prioritised action plan, a stronger understanding of effective digital marketing, and the confidence to implement practical improvements that will enhance visibility, customer engagement, and future business growth.

Testimonial

“Simon has been fantastic to work with. He brought real clarity and structure to our marketing and value proposition, helping us articulate our strengths in a way that truly speaks to our customers. His feedback was insightful, practical and incredibly actionable, exactly what we needed as we move into a major rebrand and website refresh.

“Simon has a great way of breaking things down, asking the right questions and guiding you towards a stronger, more confident brand message. I would highly recommend him to anyone looking for expert marketing support.”

Business: The Affinity Project

Voucher: Jasmine Ely Freelance

Overview

The Affinity Project sought support to establish a professional social media presence and develop the confidence and skills to create engaging content. Starting with no social media activity, the business wanted a clear strategy to build brand awareness and connect with its target audience.

Outcomes

The support enabled the business to launch a cohesive, branded social media presence and confidently manage its own content. Key outcomes included:

• A fully branded and consistent Instagram presence
• 39 Instagram posts published with regular posting (3–6 times per week)
• Strong video performance, with posts achieving over 5,300 and 2,100 views
• Effective use of Stories, Reels, automated direct messages and pinned posts
• Increased confidence in creating engaging social media content

Impact

Before support, The Affinity Project had no social media presence or confidence in content creation. Following the programme, the business has established a professional online presence, adopted social media best practices, and now has the tools and confidence to consistently build brand awareness and engage new audiences.

Testimonial

“Jasmine helped us build our page and brand from the ground up, designing easy to re-use templates and offering invaluable advice around everything from video editing to the quirks of the algorithm. Not only is she a social media witch, she’s also the best business cheerleader to have by your side! Straight talking and no BS, and a real lister too. I can’t recommend her skills and services highly enough.”

Business: AAC&ME

Voucher: Jasmine Ely Freelance

Overview

AAC&ME accessed support to strengthen its social media presence, improve branding consistency, and increase engagement. While social media accounts already existed, activity lacked a clear strategy and consistent visual identity.

Outcomes

The support provided a clear framework for consistent and effective social media marketing. Key outcomes included:

• A fully branded and cohesive social media presence
• 122 Instagram posts published with consistent posting (around twice per week)
• Greater use of Stories, Highlights, Carousels and Reels
• Improved understanding of social media best practice and content planning
• Increased confidence in promoting the business online

Impact

Prior to support, AAC&ME had an inconsistent social media presence with limited engagement and branding. Following the programme, the business has adopted a structured approach to content creation, strengthened its online identity, and now has the confidence and tools to build awareness and showcase the impact of its services to a wider audience.

Testimonial

“Jasmine demystified social media for me as a small business owner and helped me develop a real. actionable plan. Before working with her, I felt completely overwhelmed by it all, but she has a wonderful way of breaking things down and making it feel manageable. I came away feeling genuinely confident about my online presence for the first time. I couldn’t recommend her more highly.”

Business: Cleveland Vehicle Sales

Voucher: Dalemoor Ltd

Overview

Cleveland Vehicle Sales received one-to-one support to improve confidence in creating video content for social media. The aim was to equip the business with the practical skills, tools, and strategy needed to consistently promote its vehicle stock through engaging online content.

Outcomes

The practical coaching enabled the participant to confidently create and publish video content independently. Key outcomes included:

• Increased confidence in filming and presenting on camera
• Regular video content showcasing vehicles for sale
• A clear content planning approach for future social media activity
• Improved understanding of low-cost tools to enhance content quality
• Positive feedback from both the participant and colleagues on increased confidence

Impact

Before support, Kev lacked confidence in creating video content and needed guidance on both content planning and presentation. Following the session, he developed the skills and confidence to film his own videos, implement a structured content approach, and use social media more effectively to market the business.

Testimonial

“The time I had with Jane giving me a hand was really beneficial, it gave me the push that I needed!

Business: Maximalist Ltd

Voucher: Dalemoor Ltd

Overview

Maximalist Ltd, an innovative extended reality (XR) business, sought support to develop a clear and consistent communications approach that would enable its leadership team to confidently explain the business, its purpose, and its growth ambitions to a range of external audiences.

Outcomes

The support equipped the leadership team with a durable communications framework that strengthened both confidence and consistency. Key outcomes included:

• A shared narrative that can be used by all company directors
• Clear, accessible messaging to explain the business and the XR sector
• Greater consistency across external communications
• Improved preparedness for media interviews, presentations and networking opportunities
• Increased awareness of reputational risks and how to manage challenging questions

Impact

Before support, the business found it difficult to communicate complex XR concepts in a way that was accessible to new audiences. Following the programme, Maximalist has a clear communications framework that enables its leadership team to confidently tell the company’s story, promote its expertise, and represent the business consistently across a wide range of external opportunities.

Testimonial

“The transition from employee to entrepreneur is not an intuitive one. I know my craft, but presenting it to new audiences… was a daunting task. Jane took my scrambled words and, with what felt like fairy dust, turned them into accessible language while still sounding like myself.”

Business: Up Your Grade

Voucher: Ink Gardner Copywriter

Overview

Up Your Grade is a Harrogate-based tutoring service providing experienced, DBS-checked tutors for primary, secondary, GCSE and A-Level students, both in person and online. The business accessed the scheme to improve its website content, search visibility and customer journey, making it easier for parents to find the service through both traditional search engines and emerging AI-powered search platforms.

Outcomes

The support delivered a stronger digital presence and a clear strategy for improving online visibility. Key outcomes included:

• A structured SEO strategy, including improved page structure, keyword targeting and internal linking
• A more intuitive website with an enhanced customer journey and clearer calls to action
• More accessible, customer-focused content that improves readability and inclusivity
• Stronger trust signals through improved use of testimonials and FAQs
• Enhanced GDPR compliance with updated privacy and cookie policies
• Increased enquiries from a wider geographical area, expanding from Harrogate to approximately a 40-mile radius
• Growth in enquiries originating from AI-powered search and discovery platforms, as well as Google

Impact

Following support, Up Your Grade has a stronger understanding of SEO, a clearer website strategy and practical recommendations that continue to improve online visibility and generate enquiries.The business now has a comprehensive Website MOT audit, a long-term SEO action plan, improved website content and structure, and the confidence to continue optimising its digital presence for both traditional and AI-powered search.

Testimonial

“The whole process was structured, transparent and professionally managed. One thing that particularly made sense was matching intent and tone more carefully depending on the visitor touch point. Helen also took the time to explain the technical elements in plain English. Much of our work has been less about dramatic redesigns and more about the overall experience for parents arriving at different stages of the enquiry process.

The results have been outstanding. Overall the direction feels much stronger, more joined up and more aligned with how parents actually search and engage with tutoring support online It’s still relatively early days, but we have started to notice signs that search visibility beyond Harrogate may be improving, which aligns well with our wider plans regarding online tutors. I would highly recommend Helen at Ink Gardener Copywriting to any business looking to modernise their website and generate better organic traffic.”

Business: Brew Britannia

Voucher: Fleek Marketing

Overview

Brew Britannia is a family-run coffee and loose-leaf tea business supplying both retail and wholesale customers. The business joined the scheme to strengthen its ecommerce presence, improve online visibility, and build the confidence and skills needed to generate more sales through digital channels.

Outcomes

The support provided a strong digital foundation and practical tools for ongoing growth. Key outcomes included:

• Google reviews increased from 0 to 11, supported by a repeatable review generation process
• Eleven tea products launched online for the first time
• Google product listings activated, with analytics and search performance tracking in place
• Improved website navigation, customer trust signals and SEO-optimised content
• Klaviyo email sign-up and seven-email welcome sequence ready for launch
• Greater efficiency in producing website and marketing content using the bespoke BrewBoss GPT

Impact

Before support, the participants had limited confidence in ecommerce, SEO and digital marketing tools. Following support, both Stuart and Lydia developed a strong understanding of how Shopify, Google, email marketing and AI work together to drive online growth.

The business now has a clear 90-day digital action plan, improved online visibility, and the confidence and capability to continue developing its ecommerce strategy independently.

Testimonial

“Of all the Growth Hub courses I’ve done, this has been the most eye-opening. What we achieved in four sessions is mind-blowing. I’d recommend this support 100% to any small food or drink business.”

Business: Michelle Hughes Design

Voucher: Fleek Marketing

Overview

Michelle Hughes Design is a Yorkshire-based art business selling original lino prints, delivering creative workshops, and offering online printmaking courses. Michelle joined the scheme to strengthen her ecommerce website, improve online visibility, and create a more effective digital sales journey while retaining full control of her website and marketing.

Outcomes

The support enhanced both the performance of Michelle’s website and her confidence in managing it independently. Key outcomes included:

• Google Merchant Center successfully connected to her online store
• Improved product pages with clearer, structured information
• Simplified website navigation and enhanced customer experience
• Redesigned course sales pages with stronger conversion potential
• SEO improvements, including better heading structure, category content and FAQs
• Improved email capture and clearer pathways from blog content to workshops and online courses
• Adoption of AI tools to streamline marketing and content creation

Impact

Before support, Michelle had built a successful website through experience but lacked a structured approach to ecommerce optimisation and digital marketing. Following support, she has a stronger SEO strategy, a more effective online sales journey, and the confidence to continue developing her website independently. The business now has a stronger digital foundation, improved ecommerce processes, and practical frameworks that will support the continued growth of both artwork sales and online learning.

Testimonial

“Having somebody look at my business and website holistically and give clear advice, direction and practical improvements has made a huge difference. It’s helped me move things forward while still being able to manage it myself, which is really important to me.”

Business: Rae George Art

Voucher: Fleek Marketing

Overview

Rae George Art is a York-based art business offering original artwork and creative workshops. Rae joined the scheme to strengthen her online visibility, improve her ecommerce website, and develop the knowledge and confidence to attract more customers through search, email marketing and digital channels.

Impact

Before support, Rae relied primarily on social media and had limited knowledge of SEO, email marketing and ecommerce optimisation. Following support, she has a clear understanding of how digital marketing channels work together, greater confidence in managing her online presence, and a practical plan for growing her business independently. The business now has stronger digital foundations, improved online visibility, automated marketing tools, and the confidence to continue developing its ecommerce and marketing strategy.

Testimonial

“Before this I didn’t have a clue… now I’m a nine out of ten for confidence. Learning all this has been gold dust, and I can finally see how I get to £5k a month. I’ve loved it and would absolutely recommend Jonny and Fleek.”

Business: Schiewe Ceramics

Voucher: Fleek Marketing

Overview

Schiewe Ceramics is a York-based ceramic sculpture business creating handmade artworks and delivering community arts projects, including a major sculpture trail across York and Haxby. Sarah joined the scheme to introduce ecommerce to her existing website, improve her online visibility, and build the digital skills needed to attract more customers and commissions.

Outcomes

The support transformed the website into a fully functioning online sales platform while laying the foundations for long-term digital growth. Key outcomes included:

• A live ecommerce shop with secure online payments
• Eleven Google reviews secured, supported by an ongoing review collection process
• Improved website content and SEO foundations to increase search visibility
• Google Search Console providing valuable keyword insights to guide future improvements
• A stronger online presence to support the upcoming York and Haxby Sculpture Trail and future commission opportunities
• Increased confidence using digital tools to manage and grow the business independently

Impact

Before support, Sarah’s focus was simply on adding an online shop to her website. Following support, she gained a much broader understanding of ecommerce, SEO, customer reviews and website performance, along with the confidence to manage these areas herself. The business now has a fully functioning online shop, stronger digital foundations, and a clear plan to continue improving search visibility, customer engagement and online sales.

Testimonial

“I came into this just thinking I needed a shop… from being a one or a two to now… probably a seven or eight. You’ve opened my eyes to loads of stuff and made it all very simple to understand. I didn’t think we’d get this far so quickly, we had a shop up in the first session.”