Design and marketing content for your business
Good-quality design and content are crucial for shaping your new business’s identity and effectively communicating its message to potential customers. Whether you plan to handle this yourself or enlist designers and experts, we have the information and resources to help. This section provides tips and guidance on writing marketing copy, crafting a press release, using online design resources, and creating a design brief for an agency.
Design and content resources
How to write copy for marketing
By following some basic principles, you can start to understand the do’s and don’ts of marketing copy and what works.
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How to write a design brief for an agency
Getting your design brief right will both save time and help your designer do the best possible job.
Writing a press release for your business
Writing a press release can be a great way to get free publicity for your business, without spending any money.
Resources for designing yourself
Although good design is a skill, modern software and templates can help you create some basic quality designs for online use.
Digital Marketing Sprint: Tadcaster & Sherburn in Elmet
Sign up to our programme of four hands-on workshops in Tadcaster and Sherburn in Elmet, delivered by Client Marketing, designed to help small businesses boost their online presence, save time with smart tools, and feel confident about digital marketing.
Business Basics – Selling a Business or Shares in a Business
Being aware of your business's value enables you to determine a fair selling price for some or all of your shares and negotiate efficiently with prospective buyers. But where do you find a buyer for your shares, and what happens now?
Steps into Digital: Voucher Scheme
Benefit from a bespoke approach to digital transformation, accessible and manageable to all at any level. Providers will collaborate with business's on a one-to-one basis, delivering tailored support that aligns with specific digital needs and objectives.
How Joanne Found Value in a Focused Business Vision
While the business grew steadily, Joanne faced challenges with brand clarity, strategic focus and the isolation of running a business by herself. Joanne reached for support and was introduced to Karen, the Growth Hub Start-up Specialist.
Steps into Digital: LinkedIn Webinar Series
This three-part LinkedIn webinar series is designed to support you at every stage of your LinkedIn journey, from building a presence to leveraging the platform for business growth.
[Fully Booked] Steps into Digital: Digital Marketing Mastery
Step into Digital this September with Digital Marketing Mastery, a three-part weekly seminar session, hosted at Patch York. Led by Katie Thompson, founder of content marketing service Katie Lingo.
Steps into Digital Programme
The Steps into Digital programme focusses on strategic, guided steps toward adopting the right digital tools and practices for your business. Emphasising a supportive, paced approach to digital transformation, accessible and manageable to all at any level.
BOOST: A marketing support programme for York and North Yorkshire tourism and hospitality businesses
This practical, action-oriented programme of activity has been developed to help you market your business more effectively, saving time and money. It’s created and delivered by Susan Briggs from The Tourism Network. Susan has over thirty years of successful tourism marketing experience. It’s for visitor-facing tourism businesses such as accommodation providers; visitor attractions; activity and experience providers; creative, retail, food and drink businesses.
Networking events: 10 tips for success
Not all networking events are created equal, so researching the different types might be a good starting point.
Making Values Pay: Webinar Series
Join us for our latest online workshop series Making Values Pay to see how embracing purpose-driven practices can help your business thrive. Explore how embedding good business practices can help you win work, tell your story, and build an engaged workforce.
Free AI & Social Media Workshops in Bentham
North Yorkshire Council are funding a series of workshops in Bentham as part of their Town Enhancement Fund. Covering digital and marketing topics, these are free to attend for North Yorkshire businesses and will all be held at Bentham Golf Club
Social Media Webinar Series Launched: Get Your Socials Sorted
Are you seeking expert guidance to elevate your business's social media presence? Struggling to find the right strategy or wondering if there's an easier way to manage your online platforms? Look no further! This week marks the launch of an exciting six-part social media webinar series led by Caroline Wilson from Hot Toddi, designed to cover all your social media needs comprehensively.
Events
14th October 202510:00 am - 3:00 pmFREE
🟢 [FULLY BOOKED] Steps into Digital: Instagram for Business, A Beginner's Guide (Ripon)
This introductory workshop is designed to help you demystify and gain confidence using the fundamental features of Instagram enabling you optimise and grow your account, business and your confidence at beginner level.
16th October 202510:00 am - 4:00 pmFREE
🟢 Ecommerce Launchpad: 2-Day Masterclass (York)
One of the biggest blocks to grassroots entrepreneurs when they first tackle building their website is the overload of simultaneously learning the website builder whilst also crafting content, descriptions, finding or producing digital media. Before we start building anything at the launchpad - we first gather and test all the essential parts of our rocket. Sounds simple, because we make sure it is.
22nd October 202510:00 am - 11:30 amFREE
🟡 LinkedIn Webinar: Elevate Your LinkedIn
The Webinar will cover the importance of building a strong online presence on LinkedIn and how to achieve it. It will also delve into expanding their network through direct messaging and relevant LinkedIn groups.
30th October 202510:00 am - 3:00 pmFREE
🟢 [Fully Booked] Steps into Digital: Instagram for Business, A Beginner’s Guide (Harrogate)
This introductory workshop is designed to help you demystify and gain confidence using the fundamental features of Instagram enabling you optimise and grow your account, business and your confidence at beginner level.
04th November 202510:00 am - 1:00 pmFREE
Strategic Digital Marketing Planning: Sherburn in Elmet
Join us for 📊 Strategic Digital Marketing Planning in Sherburn in Elmet on Tuesday 4 November. Turn ideas into an action plan. Perfect if you want to move from “posting when you can” to running strategic digital marketing that actually supports your goals.
04th November 202510:00 am - 4:30 pmFREE
🟢 [FULL] Automate Your Day: 2-Day Masterclass (York)
Over two exciting days packed with dynamic sessions we’ll show you how to streamline and enhance your work using automation and AI to supercharge your workflows, creating better work, faster and easier.
06th November 202510:00 am - 3:00 pmFREE
🟢 [FULLY BOOKED] Steps into Digital: Instagram for Business, A Beginner’s Guide (York)
This introductory workshop is designed to help you demystify and gain confidence using the fundamental features of Instagram enabling you optimise and grow your account, business and your confidence at beginner level.
12th November 202510:00 am - 11:30 amFREE
🟡 LinkedIn Webinar: Elevate LinkedIn for Business Growth
The webinar will cover the importance of building a LinkedIn business page and aligning it with their personal profile to enhance both the brand and personal brand.
13th November 202510:00 am - 1:00 pmFREE
🟣 LEAP into Digital Marketing: Step up and Thrive into Digital (Advanced) - Easingwold
You know your way around digital marketing and now it’s time to go beyond good and build something brilliant. Step Up and Thrive into Digital is our advanced programme for business owners who already live and breathe digital.
19th November 202510:00 am - 1:00 pmFREE
Video & Visual Content Strategy: Sherburn in Elmet
Join us for 🎥 Video & Visual Content Strategy in Sherburn in Elmet on Wednesday 19 November. Bring your brand story to life. Video is the most powerful way to connect with people online — and it doesn’t have to cost a fortune.
20th November 202510:00 am - 4:00 pmFREE
Smartphone Video Masterclass: Harrogate
Join our one-day hands-on video workshop designed to help businesses of all types and sizes take their first confident steps into video marketing. Whether you're B2B or B2C, a sole trader or a growing team, this workshop will equip you with the essential skills to produce professional, social-media-ready video content in-house. The Growth Hub are happy to be offering these workshops, following exceptional demand last year under North Yorkshire Council’s UKSPF programme.
25th November 202510:00 am - 4:00 pmFREE
Smartphone Video Masterclass: York
Join our one-day hands-on video workshop designed to help businesses of all types and sizes take their first confident steps into video marketing. Whether you're B2B or B2C, a sole trader or a growing team, this workshop will equip you with the essential skills to produce professional, social-media-ready video content in-house. The Growth Hub are happy to be offering these workshops, following exceptional demand last year under North Yorkshire Council’s UKSPF programme.
25th November 202510:00 am - 4:00 pmFREE
Webinar Recordings: LinkedIn Webinar SeriesLinkedIn Webinar Series
This three-part LinkedIn webinar series is designed to support you at every stage of your LinkedIn journey, from building a presence to leveraging the platform for business growth. Starting with Build Your Personal Brand on LinkedIn, Elevate Your LinkedIn, and finally Elevate LinkedIn for Business Growth.
25th November 202510:00 am - 4:00 pmFREE
Webinar Recording: How to get higher in Google: The basics
Want your website to be seen by as many potential customers as possible? Get practical tips from an experienced Search Engine Optimisation professional on how to woo those elusive search engine robots and climb the rankings.
25th November 202510:00 am - 4:00 pmFREE
Featured Webinar Playlist: Getting Started with Social Media
Don't know where to start with social media? Feeling like you might be missing something? Get instant access to the six-part webinar series delivered by Caroline Wilson of Hot Toddi.
25th November 202510:00 am - 4:00 pmFREE
Fire up your Food and Drink business with Make it! toolkits
A free video toolkit to help growing food and drink businesses in York and North Yorkshire. Essential ingredients for food and drink business success.
25th November 202510:00 am - 4:00 pmFREE
Screen Tourism Toolkit
A free screen tourism toolkit exploring the opportunities, showing best practice and connecting business with resources and support.
25th November 202510:00 am - 4:00 pmFREE
2022 Seminar Recordings
We have recently hosted a programme of in-person seminars and other events, some of which were professionally recorded and can now be viewed on our website.
25th November 202510:00 am - 4:00 pmFREE
Seminar Recording : Access to finance: Funding growth
This workshop will provide guidance on cost based pricing, calculating your costs before deciding an appropriate margin, as well as covering market based pricing asking questions such as: What value do you add? What are you worth? How do you position yourself?
25th November 202510:00 am - 4:00 pmFREE
Growthbox marketing service
The York & North Yorkshire Growth Hub are working with Growthbox, who help small businesses work out what marketing to do and connect them with their growing army of marketing experts all across the UK who can help them get it done.
25th November 202510:00 am - 4:00 pmFREE
Webinar Recording: Cookies and privacy notices, do I need them on my website?
This webinar will cover what cookies are and what cookie law is, what a privacy notice is, the laws surrounding both, and how to ensure you are being transparent to your customers when creating a cookie policy and privacy notice.