Sales and Marketing
Meet Emma
Introducing Emma, Business Relationship Manager at the York & North Yorkshire Growth Hub, with a wealth of experience in tourism, retail, and hospitality sectors.
I specialise in supporting start-ups to take their first steps in the tech, digital and creative sectors here in York.
Emma can guide you through your business challenges, from building long-term resilience to making a lasting impression.
What do you want to learn?
- I want to know how to write a marketing plan
- I want to understand who my audience and customers are
- I want to learn more about design and writing content, including how I can do it myself
- I want to learn more about the different ways I can reach my potential customers
When planning your sales and marketing approach, it is important to know who your audience is, what your goals are, and how you will reach them.
We understand that getting started can be challenging. You may have a budget in mind but how can this be maximised to gain the most traction with your audience? You may know your audience, but what are the best channels to reach them? You may have set yourself sales targets but are these realistic and do they support your growth ambitions?
If you have more questions than answers, we can help. We have resources that will guide you through the basics and you can speak with our team if you require further support.
Learn how to improve marketing and grow your sales
Learn how to make a marketing plan, set a budget and how you measure the return on your investment.
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You can reach your audience in multiple ways via digital channels – learn which are worth your time and likely to reach your audience.
Understanding who the audience for your product or service are is absolutely crucial to your success
Set Up for Success with Google Business Tools: Lunch & Learn Webinar Series
This series will explore the free tools available from Google to help small businesses increase their online presence. Plus, you’ll learn how to leverage Google’s paid advertising platform for scalable growth without feeling like you are just wasting money. Participants will leave feeling confident to start using Google Tools to Improve their visibility, generate leads and make more sales online.
Fuel your business growth through great marketing, communications & branding
Every business needs a voice. Discover how powerful marketing, clear communications and a strong brand can transform your business. Join this webinar series to learn practical strategies that attract customers, build trust, and drive growth.
Smartphone Video Masterclass: One-day Workshops
The Smartphone Video Masterclass is back by popular demand, coming to Scarborough, Ingleton, Stokesley, Malton, York and Selby. Join our one-day hands-on video workshop designed to help businesses of all types and sizes take their first confident steps into video marketing.
Tourism Business Booster: Create your winning Marketing Plan for 2026
Free one-day training for Tourism businesses across York & North Yorkshire - with sessions across Skipton, Scarborough, Northallerton, York and Harrogate. It’s a tough market and costs are rising all the time for hospitality and tourism businesses. This means that you need to increase revenue, and smarter marketing is one definite way forward.
Communications for Small Businesses: Webinar Series
Communications, marketing, PR – these can be complicated to navigate as a small business. But Hey Me is here to help. Our communications workshops have been specially designed to help small businesses just like yours reach your target customers and increase your potential for growth.
Steps into Digital: Voucher Scheme
Benefit from a bespoke approach to digital transformation, accessible and manageable to all at any level. Providers will collaborate with business's on a one-to-one basis, delivering tailored support that aligns with specific digital needs and objectives.
Discover Digital workshops in Harrogate
Step into Digital this November, with workshops designed to take you from your 🟢 First Step into Digital to your 🟡 Next Step into Digital. Each full day workshop will take place at Co-Lab Harrogate
Digital Marketing Sprint: Tadcaster & Sherburn in Elmet
Sign up to our programme of four hands-on workshops in Tadcaster and Sherburn in Elmet, delivered by Client Marketing, designed to help small businesses boost their online presence, save time with smart tools, and feel confident about digital marketing.
Business Basics – Selling a Business or Shares in a Business
Being aware of your business's value enables you to determine a fair selling price for some or all of your shares and negotiate efficiently with prospective buyers. But where do you find a buyer for your shares, and what happens now?
How Joanne Found Value in a Focused Business Vision
While the business grew steadily, Joanne faced challenges with brand clarity, strategic focus and the isolation of running a business by herself. Joanne reached for support and was introduced to Karen, the Growth Hub Start-up Specialist.
Steps into Digital: LinkedIn Webinar Series
This three-part LinkedIn webinar series is designed to support you at every stage of your LinkedIn journey, from building a presence to leveraging the platform for business growth.
[Fully Booked] Steps into Digital: Digital Marketing Mastery
Step into Digital this September with Digital Marketing Mastery, a three-part weekly seminar session, hosted at Patch York. Led by Katie Thompson, founder of content marketing service Katie Lingo.
Events
13th January 202610:00 am - 1:00 pmFREE
Online Workshops: Digital Marketing Success Series (Beginner)
Each workshop is packed with real-world examples, guided how-to sessions, and space to ask questions and get feedback so you can apply what you are learning to your own business and individual needs. All delivered online so you can attend without having to travel, perfect for rural and coastal businesses across North Yorkshire.
13th January 202610:00 am - 1:00 pmFREE
Webinar Recordings: LinkedIn Webinar SeriesLinkedIn Webinar Series
This three-part LinkedIn webinar series is designed to support you at every stage of your LinkedIn journey, from building a presence to leveraging the platform for business growth. Starting with Build Your Personal Brand on LinkedIn, Elevate Your LinkedIn, and finally Elevate LinkedIn for Business Growth.
13th January 202610:00 am - 1:00 pmFREE
Webinar Recording: How to get higher in Google: The basics
Want your website to be seen by as many potential customers as possible? Get practical tips from an experienced Search Engine Optimisation professional on how to woo those elusive search engine robots and climb the rankings.
13th January 202610:00 am - 1:00 pmFREE
Featured Webinar Playlist: Getting Started with Social Media
Don't know where to start with social media? Feeling like you might be missing something? Get instant access to the six-part webinar series delivered by Caroline Wilson of Hot Toddi.
13th January 202610:00 am - 1:00 pmFREE
Fire up your Food and Drink business with Make it! toolkits
A free video toolkit to help growing food and drink businesses in York and North Yorkshire. Essential ingredients for food and drink business success.
13th January 202610:00 am - 1:00 pmFREE
Screen Tourism Toolkit
A free screen tourism toolkit exploring the opportunities, showing best practice and connecting business with resources and support.
13th January 202610:00 am - 1:00 pmFREE
2022 Seminar Recordings
We have recently hosted a programme of in-person seminars and other events, some of which were professionally recorded and can now be viewed on our website.
13th January 202610:00 am - 1:00 pmFREE
Seminar Recording : Access to finance: Funding growth
This workshop will provide guidance on cost based pricing, calculating your costs before deciding an appropriate margin, as well as covering market based pricing asking questions such as: What value do you add? What are you worth? How do you position yourself?
13th January 202610:00 am - 1:00 pmFREE
Growthbox marketing service
The York & North Yorkshire Growth Hub are working with Growthbox, who help small businesses work out what marketing to do and connect them with their growing army of marketing experts all across the UK who can help them get it done.
13th January 202610:00 am - 1:00 pmFREE
Webinar Recording: Cookies and privacy notices, do I need them on my website?
This webinar will cover what cookies are and what cookie law is, what a privacy notice is, the laws surrounding both, and how to ensure you are being transparent to your customers when creating a cookie policy and privacy notice.