Steps into Digital
Events
17th September 202510:00 am - 11:30 amFREE
🟢 LinkedIn Webinar: Build Your Personal Brand on LinkedIn
The webinar will cover the importance of building an online presence on professional networking site LinkedIn.
19th September 202510:00 am - 1:00 pmFREE
🟢 SEO and website auditing fundamentals
This fully funded three-hour workshop will provide an interactive, face-to-face session for anybody who is new to search engine optimisation (SEO). Ideal for those looking to develop a website or improve on their existing site, this beginners’ course will give a broad overview of the three areas of SEO: onsite, offsite and technical.
26th September 202510:00 am - 1:00 pmFREE
🟡 Building your online reputation
This three-hour workshop will provide an interactive, face-to-face session for those who have attended Phase 1 of the Digital Marketing Mastery series or those who have intermediate search engine optimisation (SEO) knowledge. It will build upon the fundamentals of SEO, in particular, focusing on offsite SEO to enhance your online reputation.
03rd October 202510:00 am - 1:00 pmFREE
🟡 Creating a content strategy from scratch
This three-hour workshop will provide an interactive, face-to-face session for those who have attended Phase 1, 2 or both phases of the Digital Marketing Mastery series. Alternatively, those who have not attended but have intermediate search engine optimisation knowledge, and would now like to invest in content, will benefit most.
10th October 202510:00 am - 11:30 amFREE
🟢 Steps into Digital: Basic Data Literacy Skills
Businesses generate data, through sales, customer interactions or internal operations. Yet many aren’t confident in understanding or applying it. This session introduces what data is, where it comes from and how it can be used to support better business outcomes.
14th October 202510:00 am - 3:00 pmFREE
🟢 Steps into Digital: Instagram for Business, A Beginner's Guide (Ripon)
This introductory workshop is designed to help you demystify and gain confidence using the fundamental features of Instagram enabling you optimise and grow your account, business and your confidence at beginner level.
16th October 202510:00 am - 4:00 pmFREE
🟢 Ecommerce Launchpad: 2-Day Masterclass (York)
One of the biggest blocks to grassroots entrepreneurs when they first tackle building their website is the overload of simultaneously learning the website builder whilst also crafting content, descriptions, finding or producing digital media. Before we start building anything at the launchpad - we first gather and test all the essential parts of our rocket. Sounds simple, because we make sure it is.
17th October 202510:00 am - 11:30 amFREE
🟢 Steps into Digital: Data Analytics in Excel
All businesses use Excel and while some have migrated to tools like Google Sheets, spreadsheeting remains a universal skill. This session refreshes attendees on the basics, ensuring they can use formulas, pivot tables and charts effectively to create insightful business reports.
22nd October 202510:00 am - 11:30 amFREE
🟡 LinkedIn Webinar: Elevate Your LinkedIn
The Webinar will cover the importance of building a strong online presence on LinkedIn and how to achieve it. It will also delve into expanding their network through direct messaging and relevant LinkedIn groups.
22nd October 202510:00 am - 12:00 pmFREE
🟢 Whitby Workshop Series: Digital Tools for your Tourism Business
Designed to help tourism and hospitality businesses harness the power of digital tools to grow their brand, attract more customers, and improve the overall customer experience. Delivered over five focused sessions, each workshop blends expert-led guidance with practical exercises, giving attendees the opportunity to apply new strategies directly to their business.
24th October 202510:00 am - 11:30 amFREE
🟢 Steps into Digital: Data Analytics in 3rd Party Tools
Businesses increasingly rely on platforms like Google Analytics, Meta Business Suite and Google Ads to understand their customers. This session explores how to get the most out of these tools, showing how their data can drive smarter marketing and sales decisions.
30th October 202510:00 am - 3:00 pmFREE
🟢 Steps into Digital: Instagram for Business, A Beginner’s Guide (Harrogate)
This introductory workshop is designed to help you demystify and gain confidence using the fundamental features of Instagram enabling you optimise and grow your account, business and your confidence at beginner level.
Resources: How to get higher in Google, the basics
Want your website to be seen by as many potential customers as possible? Download the following resources to gain practical tips from an experienced Search Engine Optimisation professional, and climb the rankings.
Webinar Recording: How to get higher in Google: The basics
Want your website to be seen by as many potential customers as possible? Get practical tips from an experienced Search Engine Optimisation professional on how to woo those elusive search engine robots and climb the rankings.
Articles
Steps into Digital: Voucher Scheme
Benefit from a bespoke approach to digital transformation, accessible and manageable to all at any level. Providers will collaborate with business's on a one-to-one basis, delivering tailored support that aligns with specific digital needs and objectives.
1-2-1 SEO Support: Tailored advice to help your website rank higher in Google
These sessions offer practical, one-to-one SEO support that’s all about your business. Many business owners have already attended SEO courses or watched tutorials but still struggle when it comes to applying what they’ve learned to their own website. This support is designed to look at your site, your goals and discuss specific actions you can take to make real improvements.