Business Basics Webinar: Cash flow v Profit and loss
15 Oct 2025
🌎 Suitable for all
Starting in August 2025, the Growth Hub will one again be joined by Jo Tomlinson from Business Works for a series of ‘Business Basics’ webinars looking at pricing, planning and all things numbers. The full series will be recorded and hosted on the Growth Hub website, alongside a written companion blog. Check out Jo’s previous Growth Hub webinars here.
We will also be providing funded 1:1 follow-up sessions with Jo which will be offered to attendees to provide bespoke support on the subjects covered during the webinar sessions.

About the session
Cash flow reflects a companies ability to meet its financial obligations, but how does it differ from profit?
Some business owners will use their bank balance as the barometer of how well their business is performing. However, this gives no visibility of any upcoming liabilities or monies owed.
Cash is King, and business owners need to have an understanding of cash flow to run a well managed business, and more importantly, not run out!
So, what is the different between your profit and cash and how can you better manage and forecast cash flow?
Topics covered
- How does cash flow differ from profit and loss
- Why is it important to understand the differences
- How do you create a cash flow forecast?
- Why do people ask for both a profit and loss forecast and a cash flow forecast?
Who is it for?
Business owners who want a better understanding of cash flow management and forecasting.
About the provider
Jo Tomlinson is a qualified Management Accountant, certified QuickBooks Advanced ProAdvisor, Making Tax Digital ProAdvisor and of only 11 Certified QuickBooks Trainers’ that work on behalf of QuickBooks, training accountants across the UK.
She started Business Works after working in industry as a Commercial/Management Accountant for over 20 years. Prior to this, her experience was mainly in blue chip manufacturing businesses, where she would manage the accounting team and develop profit improvement strategies with the senior management teams.
Event Details
Time and date: Wednesday 15 October, 10am to 11:30am
Hosted: Online
This webinar will be recorded and available on the Growth Hub website after the session is delivered. The recording will be sent out to all who register, regardless of whether they are able to attend on the day or not.