BOOST – In-person Marketing Workshops for North Yorkshire tourism businesses (Multiple dates and locations)

North Yorkshire tourism and hospitality business can benefit free from a programme of practical marketing workshops called ‘Boost’. The programme is a collaboration between The Tourism Network (Susan Briggs), the York and North Yorkshire Growth Hub, and North Yorkshire Council. It is funded by North Yorkshire Council, as part of the UK Shared Prosperity Fund. 

Who are these marketing workshops for? 

This programme of marketing workshops has been developed for businesses across North Yorkshire. Visitor-facing tourism business can all benefit from this support: 

• accommodation providers
• visitor attractions
• activity and experience providers
• creative, retail, food and drink businesses

In-person marketing workshops have now been scheduled across North Yorkshire. You can register for these on The Tourism Network’s website, via the links below:

	New ways to promote your tourism business in the Yorkshire Dales Venue: Dales Countryside Museum, Hawes  Time: Tea, coffee & registration at 1.15 pm – Workshop begins at 1.30 pm and ends by 3.30 pm Date: Tuesday, 15th October Come along to this FREE and entertaining marketing workshop: whether you’re a beginner or old-hand, I hope you’ll go home with some ideas and tips you can implement immediately.  We’ll cover:   Ready to take a different approach to tourism marketing, which is really effective? Which promotional tools are mostly likely to help you attract visitors? How can you make sure your marketing activities fit together, to save you time and money? Easy ways to work with the Yorkshire Dales National Park to promote your business
	Promoting your tourism business in the Nidderdale National Landscape (previously the AONB) Venue: Nidderdale National Landscape offices, The Old Workhouse,  King Street, Pateley Bridge, HG3 5LE Time: Tea, coffee & registration at 10.00 am – Workshop begins at 10.15 am and ends by 12.00 pm Date: Tuesday, 22nd October   Come along to this free and entertaining marketing training session: whether you’re a beginner or old-hand, I hope you’ll go home with some ideas and tips you can implement immediately.  This session is run by Susan Briggs who has over 30 years’ tourism marketing experience. It’s run in collaboration with the Nidderdale National Landscape team.  We’ll cover:   What makes Nidderdale distinctive and special? How can we attract visitors, year-round? What kind of promotional activity can work best for your business? How can we all reach the ‘right’ visitors at the right time in the right way, with the right messages? Some ideas for a step-by-step marketing process that you can use again and again. Feedback to the Nidderdale National Landscape team to help them develop the next management plan.
	Content Pillars: learn an effortless way to strengthen your website, social media, and mailings  Venue: North York Moors National Park offices, Bondgate, Helmsley, YO62 5BP Time: Tea, coffee & registration at 10.00 am – Workshop begins at 10.15 am and ends by 12.00. Date: Thursday, 24th October Come along to this FREE and entertaining marketing training session: whether you’re a beginner or old-hand, I hope you’ll go home with some ideas and tips you can implement immediately.  We’ll cover:   What are ‘content pillars’? Why and how they can work to make your social media, website & mailings more effective How to create a content pillar – we’ll work on an example How to add consistency to your marketing without spending a lot more time on it
	How to create your best ever social media profile, business description, & ‘about’ page to get better results Venue: Danby Lodge National Park Centre,Lodge Ln, Whitby YO21 2NB Time: Tea, coffee & registration at 1.00 pm – Workshop begins at 1.15 pm and ends by 3.00 pm Date: Thursday, 7th November  Come along to this FREE and entertaining marketing training session: whether you’re a beginner or old-hand, I hope you’ll go home with some ideas and tips you can implement immediately.  We’ll cover:   Why you need to get these three elements of your marketing right What makes a good social media profile: what do you need to include How to make your business description less boring and more impactful The growing importance of ‘about’ pages & what you need to include to attract and reassure visitors
	Attracting visitors to Skipton (& extend the season)  Venue: Skipton BID offices,46A High Street, Skipton Time: Tea, coffee & registration at 10.00 am – Workshop begins at 10.15 am and ends by 12.00 pm Date: Thursday, 6th February Come along to this FREE and entertaining marketing workshop: whether you’re a beginner or old-hand, I hope you’ll go home with some ideas and tips you can implement immediately.  We’ll cover:   What makes Skipton distinctive and special? How can we attract visitors, year-round? What kind of promotional activity can work best for your business? How can we all reach the ‘right’ visitors at the right time in the right way, with the right messages?  I’ll give you some ideas for a step-by-step marketing process that you can use again and again.

Lovely feedback from happy participants

“..short note to say how useful and informative the recent workshop was…”.

” … being still fairly new in developing the travel trade business, I found the day very enlightening and now understandable. Susan Briggs was an excellent trainer.”

“it was a great refresher and also really good for getting the inspiration flowing in terms of relating the theory to the reality of my current working role. I had a look over the day’s notes and already fresh ideas are bubbling away!”

“to tell you how useful I found your ‘promoting your website’ course..I have been invited back for a second interview next Monday. What I learnt in the course, together with your excellent notes, were invaluable for the presentation I had to prepare as part of the interview.”

” the seminar was stupendous. We all learnt so much.”

” an interesting and truly inspirational day”

” take the opportunity to thank you for your talks on Tuesday – I found the day very informative. The topics were covered comprehensively and in a way that kept our interest alive throughout.”

North Yorkshire tourism and hospitality businesses can benefit free from this programme of practical marketing support called ‘Boost’. The programme is a collaboration between The Tourism Network (Susan Briggs), the York and North Yorkshire Growth Hub, and North Yorkshire Council. It is funded by North Yorkshire Council, as part of the UK Shared Prosperity Fund.