BOOST – In-person Marketing Workshops for North Yorkshire tourism businesses (Multiple dates and locations)

North Yorkshire tourism and hospitality business can benefit free from a programme of practical marketing workshops called ‘Boost’. The programme is a collaboration between The Tourism Network (Susan Briggs), the York and North Yorkshire Growth Hub, and North Yorkshire Council. It is funded by North Yorkshire Council, as part of the UK Shared Prosperity Fund. 

Who are these marketing workshops for? 

This programme of marketing workshops has been developed for businesses across North Yorkshire. Visitor-facing tourism business can all benefit from this support: 

• accommodation providers
• visitor attractions
• activity and experience providers
• creative, retail, food and drink businesses

In-person marketing workshops have now been scheduled across North Yorkshire. You can register for these on The Tourism Network’s website, via the links below:

	Extend the season & attract longer staying, higher spending visitors Venue: Reeth Memorial Hall, Arkengarthdale Rd, Reeth, DL11 6QT Time: Tea, coffee & registration at 1.15 pm – Workshop begins at 1.30 pm and ends by 3.30 pm Come along to this FREE and entertaining marketing workshop: whether you’re a beginner or old-hand, I hope you’ll go home with some ideas and tips you can implement immediately. This practical session is designed to help you boost your revenue, extend the season and attract visitors who value what you do.  We’ll cover: Some straight-forward ways to attract year-round visitors How to encourage longer stays Essential marketing techniques to get loyal visitors. Easy ways to work with the Yorkshire Dales National Park to promote your business You’ll learn about a step-by-step marketing process that you can use again and again.
	Attract visitors to Settle & extend the season Venue: Settle Victoria Hall, Kirkgate, Settle Time: Tea, coffee & registration at 10.30am – Workshop begins at 10.45am and ends by 12.30pm Date: Wednesday, 2nd October Come along to this FREE and entertaining marketing training session: whether you’re a beginner or old-hand, I hope you’ll go home with some ideas and tips you can implement immediately.  We’ll cover:   What makes Settle distinctive and special? How can we attract visitors, year-round? What kind of promotional activity can work best for your business? How can we all reach the ‘right’ visitors at the right time in the right way, with the right messages?  I’ll give you some ideas for a step-by-step marketing process that you can use again and again. Steve from Vibrant Settle will give an overview of their marketing activities (Welcome to the Settle Area Guide, Visit Settle Website, Facebook Page, Town Map Leaflet, Flowerpot Festival, PR, Leaflet Exchange, Guided Tours of Settle), with an opportunity for feedback on them
	Marketing essentials to attract year-round visitors Venue: The Octagon, Main Street, Grassington  Time: Tea, coffee & registration at 10.00 am – Workshop begins at 10.15 am and ends by 12.00 pm Date: Thursday, 3rd October Come along to this FREE and entertaining marketing training session: whether you’re a beginner or old-hand, I hope you’ll go home with some ideas and tips you can implement immediately.  We’ll cover:   What are the most essential marketing activities you can use that are effective but don’t cost a fortune? Is there a straight-forward process you can follow for repeated success?  How can you attract more year-round visitors?  Easy ways to work with the Yorkshire Dales National Park to promote your business
	How we can attract more year-round, higher-spending visitors to Masham Venue: The Town Hall, Masham   Time: 6.15 pm – 8.00 pm  Date: Thursday, 3rd October We’ve arranged this event for any Mashamshire business that’s connected to the tourism industry – accommodation, attractions, activities, food & drink, arts & crafts, & retailers. This session is run by Susan Briggs who has over 30 years’ tourism marketing experience. It’s in collaboration with Masham Community Office. The idea is to consider:  What times of year does Masham most need more visitors? What are Masham’s key selling points and how can we convey them better? What marketing activities will be most effective?
	Make the most of interest in Herriot Country – in the UK & Overseas Venue: Rural Arts, 4 Westgate, Thirsk YO7 1QS Time: Tea, coffee & registration at 10.15 am – Workshop begins at 10.30 am and ends by 1.00 pm Date: Tuesday, 8th October  This event is held in collaboration with the World of James Herriot and Herriot Country Tourism Group We’ll cover:    Why are visitors so interested in James Herriot – what do we need to do to encourage them to visit and stay longer? How screen tourism can benefit your business, and attract international visitors.  Some straight-forward marketing tips and techniques to help you appeal to visitors  An overview of the opportunities presented by the screening of All Creatures Great and Small in the UK and USA, and strong interest from USA, Canada, Germany, Netherlands, Ireland and Australia How you can be ready to welcome international visitors
	Promoting your tourism business in the Howardian Hills National Landscape Venue: Hovingham Village Hall, Main St, Hovingham Time: Tea, coffee & registration at 10.00 am – Workshop begins at 10.15 am and ends by 13.00 pm Date: Thursday, 10th October  Come along to this free and entertaining marketing training session: whether you’re a beginner or old-hand, I hope you’ll go home with some ideas and tips you can implement immediately.  This session is run by Susan Briggs who has over 30 years’ tourism marketing experience. It’s run in collaboration with the Howardian Hills National Landscape  We’ll cover:   A quick overview of 9 essential marketing activities that can help you promote your business year-round Estelle Hook witll give an update from the Howardian Hills National Landscape team on progress since the previous tourism meeting, including an interactive session on PR & marketing; updated walking and cycling information; and production of a new Howardian Hills guide
	New ways to promote your tourism business in the Yorkshire Dales Venue: Dales Countryside Museum, Hawes  Time: Tea, coffee & registration at 1.15 pm – Workshop begins at 1.30 pm and ends by 3.30 pm Date: Tuesday, 15th October Come along to this FREE and entertaining marketing workshop: whether you’re a beginner or old-hand, I hope you’ll go home with some ideas and tips you can implement immediately.  We’ll cover:   Ready to take a different approach to tourism marketing, which is really effective? Which promotional tools are mostly likely to help you attract visitors? How can you make sure your marketing activities fit together, to save you time and money? Easy ways to work with the Yorkshire Dales National Park to promote your business
	Promoting your tourism business in the Nidderdale National Landscape (previously the AONB) Venue: Nidderdale National Landscape offices, The Old Workhouse,  King Street, Pateley Bridge, HG3 5LE Time: Tea, coffee & registration at 10.00 am – Workshop begins at 10.15 am and ends by 12.00 pm Date: Tuesday, 22nd October   Come along to this free and entertaining marketing training session: whether you’re a beginner or old-hand, I hope you’ll go home with some ideas and tips you can implement immediately.  This session is run by Susan Briggs who has over 30 years’ tourism marketing experience. It’s run in collaboration with the Nidderdale National Landscape team.  We’ll cover:   What makes Nidderdale distinctive and special? How can we attract visitors, year-round? What kind of promotional activity can work best for your business? How can we all reach the ‘right’ visitors at the right time in the right way, with the right messages? Some ideas for a step-by-step marketing process that you can use again and again. Feedback to the Nidderdale National Landscape team to help them develop the next management plan.
	Attracting visitors to Skipton (& extend the season)  Venue: Skipton BID offices,46A High Street, Skipton Time: Tea, coffee & registration at 10.00 am – Workshop begins at 10.15 am and ends by 12.00 pm Date: Thursday, 6th February Come along to this FREE and entertaining marketing workshop: whether you’re a beginner or old-hand, I hope you’ll go home with some ideas and tips you can implement immediately.  We’ll cover:   What makes Skipton distinctive and special? How can we attract visitors, year-round? What kind of promotional activity can work best for your business? How can we all reach the ‘right’ visitors at the right time in the right way, with the right messages?  I’ll give you some ideas for a step-by-step marketing process that you can use again and again.

Lovely feedback from happy participants

“..short note to say how useful and informative the recent workshop was…”.

” … being still fairly new in developing the travel trade business, I found the day very enlightening and now understandable. Susan Briggs was an excellent trainer.”

“it was a great refresher and also really good for getting the inspiration flowing in terms of relating the theory to the reality of my current working role. I had a look over the day’s notes and already fresh ideas are bubbling away!”

“to tell you how useful I found your ‘promoting your website’ course..I have been invited back for a second interview next Monday. What I learnt in the course, together with your excellent notes, were invaluable for the presentation I had to prepare as part of the interview.”

” the seminar was stupendous. We all learnt so much.”

” an interesting and truly inspirational day”

” take the opportunity to thank you for your talks on Tuesday – I found the day very informative. The topics were covered comprehensively and in a way that kept our interest alive throughout.”

North Yorkshire tourism and hospitality businesses can benefit free from this programme of practical marketing support called ‘Boost’. The programme is a collaboration between The Tourism Network (Susan Briggs), the York and North Yorkshire Growth Hub, and North Yorkshire Council. It is funded by North Yorkshire Council, as part of the UK Shared Prosperity Fund.