York’s visitor economy pumps over billions of pounds into the city each year, with the summer months bringing a peak surge of domestic day-tripper footfall alongside high-spending international travellers.

But high footfall doesn’t automatically mean high margins. How do local founders convert window-shoppers into high-value customers without alienating year-round local residents? And how does York’s freelance and agency community help local retail, leisure, and hospitality brands build the infrastructure needed to thrive year-round?

Join Patch for a honest, thoughtful panel featuring local founders, marketing strategists, and tourism leads as we break down how we can all win from tourism in York, from large businesses to smaller, supporting professionals.

Networking shouldn’t feel like a chore. Stay for a tasty breakfast and coffee afterwards, and continue the conversation. This is a dedicated space for entrepreneurs to engage in high-level knowledge sharing and build authentic connections within a relaxed, professional environment.

Doors open at 8:30am, join us to settle in and get a good seat before the panellists start.

Register now