Three men and a woman sat around a table brainstorming ideas as they are growing their business.

Growing your business

Your growing business is up and running but you need support to expand further, we can help.

Growing your business but need help?

Looking to grow your business is an exciting stage in your business journey. You have built a good customer base and they are receiving your service or product well. However, it can also be intimidating and – similar to starting out – it is important to evaluate, plan and set goals.

Your customers are a great starting point for gathering feedback. By knowing what they want, you can open up new ways of working and understand which products and services you should be focusing on. Your customers are a great starting point for gathering feedback.

An office with three people sat around a table in the centre. One person is stood up. They are discussing advice on growing a business.

As well as existing customers, you will want to know how you can expand your market share. This could include adopting new business models to reach a wider audience or looking at whether you could export your product or service to other countries around the world.

What is true is that you can’t do it all on your own. Finding the right people to support your business growth is a challenge, as well as ensuring that existing employees are motivated and engaged with your plans for the future.

We can provide support and tools to help you analyse every aspect of your growth plans, as well as provide practical advice about the steps that you need to take. Our expert Growth Managers can also work with you on a one to one basis to steer you in the right direction.

6 people sat around a big table. Four people are looking at one laptop together. Two, who are in the foreground, are looking at a sheet of paper with graphs on.

Growing a business:
5 questions to ask

  • Have I got a clear plan in place?
  • What systems and technology will I need?
  • Can my current premises support a growing team?
  • What additional skills will I need?
  • Where can I access professional advice should I need it?

Growing a business: Common questions

I want to grow my business, where do I start?

Similar to when you were starting out, it is vital to create a growth plan. This will help you to evaluate how far your business has come, what has contributed to its growth so far and set realistic ambitions for the future.

You should also use this as an opportunity to analyse your finances and cash flow, create a profile of your typical customers (personas), and evaluate your market and competitor landscape. Once you know where you want to be, it is also important to break your plans down into objectives that are ‘smart’ – specific, measurable, achievable, relevant and time-bound. It’s vital to also understand where the risks are and how you will ensure continuity should things go awry.

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How can I minimise disruptions to my business?

When the worst happens and you suffer a disruption to your operations, being able to respond swiftly can lessen the impact. Knowing the risks to your business, ensuring that you have adequate insurance, and developing a business continuity plan can help to build resilience and be prepared so you can get back to business in the quickest time possible.

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Can I take on an apprentice?

Hiring an apprentice is an excellent way to bring new talent into your business, while developing a skilled and motivated workforce. Before taking on an apprentice, it is important that you understand your legal obligations and what will be required of you. The Government’s Apprenticeships Employer Hub is a good starting point for further information, stories and next steps.

We have also created a useful guide to apprenticeships which can be downloaded from our website.

Download your free Employer’s Apprenticeship Toolkit.

Do I need company policies?

The policies that you need to have in place will depend partly on which sector you are in and you should seek further advice on what is right for your business. However, if you are an employer, it is worth having HR-related policies written down in a formal staff handbook. This forms a set of rules by which employees should operate, as well as keeps them informed of their rights and responsibilities.

The policies set out should include: health and safety; codes of conduct; equal opportunities; absence and leave; and disciplinary and grievance procedures. In addition, you may also need to be up to date with regards to your responsibilities surrounding the Data Protection Act 2018 and privacy.

How do I find the right workspace for my business?

With growth may come the need for a formal office and/or additional premises that you can expand into. One place to start from is to identify what you employees like about your current space, and use this to inform your search. In addition, it is important to evaluate what you will need based around your long-term growth plans and whether your new space offers the flexibility to adapt as circumstances change.

What financial help is available to develop my business?

Getting the right financial support can really accelerate your growth plans. The ability to access grant funding will rely on your plans and the sector that you are operating in. However, where this is not available, there are a range of other finance options that you can explore, including Government-supported loans.

How can I make my business more sustainable?

Being more sustainable makes good business sense. It can foster respect from customers and employees alike, and can positively affect your bottom line too. There are some simple steps that your business can take including recycling, looking at energy use, reducing travel for meetings and reviewing your supply chain.

As part of the Local Enterprise Partnership, we are closely linked with the Circular Yorkshire. Here you will find a range of case studies from other businesses adopting a more sustainable approach and our six benefits to business.

Where do I start with exporting?

Thousands of UK businesses are successfully growing their business by offering their product or service to customers overseas. To be successful, it is important to plan and do your research into the markets that you want to enter. This will allow you to look at the possibilities, create a strategy for moving forward and set targets that will allow you to keep on track.

The Department for International Trade can help with creating a plan, establishing export markets and choosing the right route to them.

It has recently launched a new Internationalisation Fund to support SME businesses that are looking to grow and expand into new international markets. More information about the fund and how to apply can be found on our Import and Export page.

“The Growth Hub has really good knowledge of the local area, so they are aware of projects going on that we can link into. For us, going self-employed, it has just been that safety net. I’ve always known I can pick up the phone and speak to the advisor at the Growth Hub.”

Jess Slater, Owner, Whitby Gin

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Articles

Set Up for Success with Google Business Tools: Lunch & Learn Webinar Series

This series will explore the free tools available from Google to help small businesses increase their online presence. Plus, you’ll learn how to leverage Google’s paid advertising platform for scalable growth without feeling like you are just wasting money. Participants will leave feeling confident to start using Google Tools to Improve their visibility, generate leads and make more sales online.

Events

13th January 202610:00 am - 1:00 pmFREE

Online Workshops: Digital Marketing Success Series (Beginner)

Each workshop is packed with real-world examples, guided how-to sessions, and space to ask questions and get feedback so you can apply what you are learning to your own business and individual needs. All delivered online so you can attend without having to travel, perfect for rural and coastal businesses across North Yorkshire.

13th January 202610:00 am - 12:00 pmFREE

Whitby Workshop Series: Digital Tools for your Manufacturing Business

This engaging workshop series delivered by Hello Technology is designed to help manufacturing businesses harness the power of digital tools to improve their digital systems, record keeping, data management and marketing. Participants will be led through 5 focussed sessions, with each workshop blending expert-led guidance with practical exercises. Attendees will have the opportunity to apply new strategies and concepts directly to their business. With a mix of group learning and tailored support participants will leave with a clear digital roadmap, increased confidence and actionable insights to drive long-term success in their manufacturing business.

15th January 202611:00 am - 2:00 pmFREE

[FULL] 🟡 Online Workshops: Digital Marketing Success Series (Intermediate)

Join our Digital Marketing Success Series designed especially for small business owners who want to grow online, even if you don’t consider yourself “tech-savvy.” This weekly workshop series will guide you through the basics of digital marketing and on to more advanced strategies – all at your pace, with the same supportive group of peers by your side.

Resources

Webinar Recording: Autumn Budget 2025, how will it impact your business?

The Autumn Budget, announced on 26 November 2025, introduced a range of changes that business owners need to be aware of. From updates to taxation and compliance rules, to adjustments in incentives and support schemes. These measures could affect how you plan and operate in the year ahead. To help you understand what’s changing and what it means for your business, we’re hosting a webinar that breaks down the key points in a clear and practical way.

Webinar Series: How to Run a Pop-Up

From pop-up department stores to kitchen takeovers, cool things are popping up and popping off everywhere. In this exciting project, you’ll get to meet some of the teams behind these pop-ups and get their top tips for running a great pop-up.