SEO
🟢 Search, SEO, AI and Social Media: York
Customers do not find businesses the way they did five years ago. Google search, Google Maps, reviews, AI tools, and social media now all influence who gets seen and who gets ignored. This half-day practical workshop shows independent businesses how to stay visible, relevant, and trusted. No jargon. No technical overwhelm. No sales pitch. Just clear guidance on what works and what to fix first.
🟢 SEO in an AI Age: Masham
Since ChatGPT’s launch in 2022, artificial intelligence has touched almost every industry. So how does it affect search engine optimisation, and what does this mean for marketers in the hospitality and tourism sectors? Key themes will include how generative AI and search retrieval work, as well as the most commonly used tools.