Local start-ups set for bright future after completing StriveLive incubator

Fourteen local start-up businesses have recently completed StriveLive, a two-month start-up incubator, with five businesses picking up awards and £2,500 in grant funding.

The StriveLive start-up incubator project was open to residents of the former Harrogate Borough Council (now North Yorkshire Council) and City of York Council areas, or those setting up business there.

Russell Gordon, founder of InSync Cycling Coach

“I’m really thrilled to win the Strive Best Brand Award. The recognition and confidence the award brings along with everything I’ve learnt on the Strive project, makes me far better equipped to really grow the business.” – Russell Gordon, founder of InSync Cycling Coach

Daniela Genova, founder of Café Lago di Como, pictured with partner Nertil Xhallo

“Strive is an amazing place to learn absolutely everything you need to know about business. But most importantly Paul, Richard and Laura work very hard and they are always available for any questions or concerns we had. We really enjoyed it and we have learned a lot from the project.” – Daniela Genova, founder of Café Lago di Como, pictured with partner Nertil Xhallo

Andrea Clarke, founder of Hand Sown Flowers

“I encourage anyone who is nurturing their small business idea to sign up for Strive. The project will benefit everyone on their business journey. Engaging sessions delivered in a friendly and encouraging environment. Plus, you get to meet likeminded people, which is fabulous.”Andrea Clarke, founder of Hand Sown Flowers

Three business experts were invited to judge Branding, Marketing, Concept and Strategy categories in which each winner scooped a £500 business grant. It was no easy task, judges saw an incredible range of businesses and talented local entrepreneurs. When the judging concluded a cycling coach, Russell Gordon, Harrogate café, Lago di Como, massage therapist, Abigail Homer, first aid trainer Yvonne Lewis, and Andrea Clarke who cultivates hand-sown flowers had come out on top.

The StriveLive start-up incubator was funded by the former Harrogate Borough Council and City of York Council, and commissioned by the York & North Yorkshire Growth Hub as part of a series of business support programmes and events. To find more upcoming events and workshops, please visit our events page.

Award winners for 2022’s start-up incubator

  • Yvonne Lewis won Best Business Concept for Wise First Aid Training which offers a range of first aid training, including courses for parents and toddlers.
  • Daniela Genova and Nertil Xhallo won Best Marketing for Café Lago di Como, a café in the centre of Harrogate offering award winning Italian cuisine.
  • Russell Gordon won Best Brand for Insync Cycling Coach which offers coaching, bike fitting and is supporting the Northeast Cyclocross Championships.
  • Abigail Homer won a Strive Start-Up award for The Therapy Room Thirsk which offers a range of massages.
  • Andrea Clarke won Best Strategy for Hand-Sown Flowers which cultivates flowers locally for weddings and florists.

To find out more about business support, you can contact the Growth Hub directly either online or by calling Faye on our helpdesk for free on 0800 246 5045.

BOOST: A marketing support programme for York and North Yorkshire tourism and hospitality businesses

This practical, action-oriented programme of activity has been developed to help you market your business more effectively, saving time and money. It’s created and delivered by Susan Briggs from The Tourism Network. Susan has over thirty years of successful tourism marketing experience. It’s for visitor-facing tourism businesses such as accommodation providers; visitor attractions; activity and experience providers; creative, retail, food and drink businesses.

Innovation Supper – Apply to pitch

After the incredible success of the previous event, we’re thrilled to announce the return of Innovation Supper, and once again, we’re inviting you apply to pitch. If you are interested in your chance to get some great business advice and take away some funding to grow, then please fill in the application and return to us by 4 September 2025.

Digital Adoption Grant - Apply Now

The Digital Inclusion Capital Grant aims to support businesses to adopt new technologies and resources, in order to increase innovation and productivity. The fund opened for applications on Monday 16 June 2025 and will close at 5pm on Monday 14 July 2025. 

Strive Live Start-Up Incubator: September 2025 (Register your interest)

Following ongoing high demand and supporting hundreds of entrepreneurs, the Growth Hub is planning to once again partner up with Enterprise Cube to deliver a cohort of the Strive Live Start-Up Incubator, tentatively scheduled for September 2025. Find out more about more about the programme below, and register your interest to secure the first places when dates are confirmed.

Y&NY Growth Hub
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