Businesses given digital skills boost
North Yorkshire businesses have been given support to boost their digital skills.
Two Digital Transformation Days took place in Scarborough and Pickering, featuring expert insight from industry leaders. Hosted by York & North Yorkshire Growth Hub, around 50 businesses attended the free events. Coaches from Google Digital Garage led sessions on both days.
Harriet Stainton, York & North Yorkshire Growth Hub Business Relationship Manager, said: “Businesses received practical guidance and one-to-one mentoring, helping them to increase their online visibility and get the most out of digital trends and tools. We’ve worked with partners from across the region, and beyond, to bring these sessions to local businesses and we’re really pleased with how well they have been received. We’re hoping to organise further sessions, in addition to the everyday support the Growth Hub offers through our website.”
Events also included networking opportunities and presentations led by York & North Yorkshire Local Enterprise Partnership’s low carbon and skills teams. These discussions focussed on sustainable business practices and workplace digital skills development, including Skills Bootcamps and apprenticeships.
Attendee Kate Kench, from Kate Kench Therapy, said: “I am very comfortable with what I do with my business, but I think the marketing and digital elements are not in my skill set. The advice I have received has been invaluable. There was a lot of useful information to take away from the presentations and the one-to-one sessions and I know now where to direct my energy. It was so beneficial and I met some great people.”
Events were a collaborative effort between North Yorkshire Council, North Yorkshire Cyber Security Network, Discover Yorkshire Coast, Google Digital Garage and York & North Yorkshire Growth Hub. They were held at Scarborough TEC and Pickering Memorial Hall.
The Growth Hub are currently offering several opportunities tailored to digital marketers:
- For those in the tourism sector, free Tourism Business Booster workshops focusing on marketing strategy are available in Harrogate, Richmond, and Scarborough throughout November.
- Funded training in digital marketing and software development through Skills Bootcamps from providers like Enterprise Made Simple, Calderdale College and The Coders Guild.
- Free personalized 1-1 support with social media expert Sue Thompson, with bookings currently open for early 2024 due to high demand for initial sessions.
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Businesses given digital skills boost
Two Digital Transformation Days took place in Scarborough and Pickering, featuring expert insight from industry leaders. Hosted by York & North Yorkshire Growth Hub, around 50 businesses attended the free events. Coaches from Google Digital Garage led sessions on both days.
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