Access to funding – what do lenders/investors want?
Securing growth funding shouldn’t feel like a guessing game.
Whether you are looking to bridge a cash flow gap, invest in new equipment, or scale your operations, getting a “yes” from lenders or investors requires knowing exactly how they think. Approach them unprepared, and a hidden red flag could tank your chances before you even get started.

Join our practical workshop, Access to Finance, to demystify the funding process and learn how to present your business as an irresistible investment risk.
What we will cover:
- The Funder’s Checklist: The exact financial data, documents, and forecasts any funder will demand to see.
- Red Flags to Avoid: Crucial pitfalls that instantly scare off lenders and how to clean them up first.
- The Lending Landscape: A breakdown of commercial lending types to find the perfect fit for your setup.
- The Equity Angle: What angel investors and VCs are actually looking for beyond just a good idea.
- Jargon Busting: Decoding complex financial terminology so you can negotiate with total confidence.
- The Affordability Calculation: The specific formulas lenders use to decide if you can comfortably afford repayments.
In addition, Jo will explore how funders assess business performance, the role of financial forecasting and cash flow planning, and the steps business owners can take to strengthen a funding application before approaching lenders or investors. The session will help attendees understand not only what information funders require, but why it matters and how it supports funding decisions.
This webinar will be recorded and made available on the website. Please register for this event if you are unable to attend the webinar but would like to receive a link to the recording.
Complete the form below to register for the full Business Basics webinar series
This support is available to businesses within York and North Yorkshire, if your business is based outside our region, visit Business.gov.uk and search your postcode to find your local alternative.
