Developing your Proposition: A Practical 5 Ps Framework for B2B SMEs

Learn how to sharpen your business proposition using the 5 Ps.

What you’ll learn

• Define the business problem, pain and root cause your proposition must address.
• Use the 5 Ps to turn feature-led messaging into a clearer buyer-facing proposition.
• Apply Why Change, Why Now and Why Us to improve sales, marketing and outreach messages.

Description

Many SMEs can explain what they do, but not why a buyer should change now. This practical session helps B2B service, SaaS and tech-enabled businesses sharpen their proposition using Closing Foundry’s 5 Ps: Problem, Pain, Primary Reason, Promise and Payoff.

The session shows how to move from feature-led messaging to a clear problem-led proposition that connects to buyer urgency. Delegates will learn how to define the business problem they solve, uncover the root cause behind it, describe the pain of staying the same, and express their offer in plain language that leads to a clear commercial payoff.

We will also show how stronger propositions support better Why Change, Why Now and Why Us conversations in real sales situations. By the end, attendees will have a simple framework they can use to tighten website copy, outreach and sales conversations without adding jargon or complexity.

Speakers

James Varga

Chief Expedition Officer & Co-Founder, Wildfire Spirit Ltd

Alongside his role at Wildfire Spirit Ltd., James is also the Chief Growth Officer at First Carbon Investments and a Co-Founder of SaS Enterprises.

James is a relentless founder, fintech enthusiast and innovator tackling global challenges. Jame has a deep passion for solving wicked problems and working with great people. He is now driving green hydrogen adoption with H2C and fostering collaboration to decarbonise industries through Green Premium Certificates to eliminate a gigatonne of CO2.

Over the last 15 years, James has been at the forefront of Open Banking both as a fintech founder and through his involvement with several organisations, leveraging the identity and data consumers have with their bank account to create trust online, developing inclusive financial solutions such as the world’s first global inclusive credit score.

Today, James’ focus has shifted towards conquering new challenges. James is committed to supporting emerging companies, aiding in their international expansion, and fostering global collaborations. Working alongside like-minded individuals, James is focused on unlocking new opportunities and driving transformative growth. This journey is about technological advancement and, building meaningful connections and contributing to a community that thrives on innovation and collective success.

Date and Time: Thursday 9th July 12pm – 1pm

This event is online. Please register and book your place here: Events – Developing your proposition: A practical 5 Ps framework for B2B SMEs