Green not Greenwashing
Learn how to communicate your green credentials with confidence and authenticity, building trust, loyalty and sustainable growth without greenwashing.
What you’ll learn
- Learn about the characteristics of green products and services and how to sell them!
- Understand the power of storytelling for strengthening relationships
- Learn hints and tips for more effective communication that avoids ‘green jargon’
Description
Come to this webinar to learn about how to grow your business using an authentic ‘green’ voice that appeals to your staff, your suppliers and importantly your customers.
We will take you back to the basics of knowing what you ‘sell’ and how you sell it. We will do this by thinking about the characteristics of green products and services – what do consumers want and expect to see?
You will learn about the power of storytelling: the compelling narrative that strengthens relationships beyond transactions. Move beyond the data and really connect with your customers using effective communication that avoids green ‘jargon’ and is authentic with our tops hints and tips.
You will leave with an action plan to grow your business sustainably.
Speakers
Michael Martin
Head of Net Zero and Advice Team, Wenta
Michael leads six advisory colleagues, overseeing Wenta’s sustainability support for over 20,000 small business clients.
During the last thirty years, Michael founded five ventures, including three as employer, one as an exporter, two sold as going concerns and as the unsalaried founder of a registered charity. Michael has gained sustainability awards and been instrumental in raising £3m+ in equity funding and grant awards for clients.
Michael’s accredited advisory background encompasses start-up, strategy, investment-readiness, growth, distribution, export, IP & IPR, licensing, operations, marketing, sales, L&D, business transfer and acquisition, decarbonisation and sustainability. Sector-specific: charities and social enterprise, education and training, cycling industry, creative fields, textiles and Wearable Tech.
Register now
This support is available to businesses within York and North Yorkshire, if your business is based outside our region, visit Business.gov.uk and search your postcode to find your local alternative.