🟢 AI-Powered Sales: 1-day Introduction Workshop: Northallerton
AI is transforming sales, but most small businesses don’t know how to apply it while maintaining the trusted relationships that drive real business growth.
This beginner-friendly workshop shows you how to integrate AI into the Trust Sales System – using technology to save time while keeping the human connection that builds trust. You’ll learn to use AI for prospect research (10x faster than manual methods), create personalized outreach at scale, automate follow-ups while maintaining authenticity, and build your first AI sales workflow.
No technical experience needed. Through live demonstrations and hands-on practice, you’ll actually configure and test AI tools during the session.
Perfect for business owners who want to work smarter without sacrificing the genuine relationships that the Trust methodology emphasizes.
What participants will leave with:
- Working AI research workflow
- AI tools configured and ready to use
- Understanding of how AI enhances (not replaces) trust-based selling
- Ethical AI guidelines for trusted professionals
- Resources for continued learning
- Option to continue with AI Sales Accelerator
Daniel Hodgson – Founder, Urban Spark Sales Enablement & Training
Urban Spark Sales Enablement & Training helps business owners transform sales struggles into consistent revenue through the Trust Sales System – a proven methodology that builds confidence without pushy tactics.
Daniel is a sales professional and entrepreneur who previously bootstrapped a business from zero to 10 employees whilst building an ecommerce division that generated over £2 million in ecommerce sales.
With 20+ years of sales experience working with global brands including adidas and AB InBev, Daniel has managed and sold into retail, B2B, B2C and delivered over 30,000 sales conversations.
He founded Urban Spark and developed the Trust Sales System to help business owners sell with confidence and authenticity. Daniel now serves as Lead Sales Partner for University of York’s Phase One Incubator and delivers Growth Hub LEAD programmes, with a mission to help 5,000 businesses become trusted sales professionals.
Workshop Details
Monday 16 March, 9am – 3pm
Northallerton, Evolution Business Centre
Register Now
This support is available to businesses within York and North Yorkshire, if your business is based outside our region, visit Business.gov.uk and search your postcode to find your local alternative.