🟢 Win More Work: Sell Your Services with Confidence: Harrogate

Can you clearly explain what you do and why someone should choose you? Most service business owners can’t – and it’s costing them opportunities.

This practical workshop deepens your understanding of the Trust Sales System, focusing specifically on how trusted sales professionals communicate value. You’ll learn to articulate your unique value in 60 seconds, position your services on value rather than price, talk about pricing with confidence, adapt your message for different situations (networking, meetings, presentations), handle tough questions authentically, and close conversations that lead to signed contracts.

Through hands-on exercises, peer feedback, and expert coaching, you’ll develop and test authentic messaging that resonates with your ideal customers.

Perfect for consultants, coaches, architects, designers, and any service-based business owner who wants to win more work through better positioning and trusted relationships.

What participants will leave with:

• Trust-based value articulation frameworks
• Tested 60-second pitch
• Pricing confidence scripts
• Response frameworks for tough questions
• Skills to build trust through authentic communication
• Action plan for immediate implementation

Daniel Hodgson – Founder, Urban Spark Sales Enablement & Training

Urban Spark Sales Enablement & Training helps business owners transform sales struggles into consistent revenue through the Trust Sales System – a proven methodology that builds confidence without pushy tactics.

Daniel is a sales professional and entrepreneur who previously bootstrapped a business from zero to 10 employees whilst building an ecommerce division that generated over £2 million in ecommerce sales.

With 20+ years of sales experience working with global brands including adidas and AB InBev, Daniel has managed and sold into retail, B2B, B2C and delivered over 30,000 sales conversations.

He founded Urban Spark and developed the Trust Sales System to help business owners sell with confidence and authenticity. Daniel now serves as Lead Sales Partner for University of York’s Phase One Incubator and delivers Growth Hub LEAD programmes, with a mission to help 5,000 businesses become trusted sales professionals.

Workshop Details

Tuesday 10 February, 9am – 3pm

Harrogate, The Old Swan Hotel

Register now