🟢 Digital Marketing Foundations
This session breaks digital marketing down into steps you can understand. It helps beginners make progress without jargon or pressure.
Who this is for
People who want strong digital basics. New business owners. Sole traders. Anyone who wants more confidence in marketing tools so they can attract more customers.
What the session covers
• How to build a simple digital presence that works.
• Website essentials. What good looks like and where most sites fall down.
• SEO basics in plain English.
• Google Business setup and optimisation.
• Social media essentials. What platform to pick. How to plan content.
• Simple AI tools for content creation.
• A clear structure for marketing using the MAP Framework.
What attendees take away
• A practical plan to follow for the next 90 days.
• A website and social media MOT checklist.
• A better understanding of what drives reach, clicks and enquiries.
• Confidence to make improvements without needing an agency.
About the provider
Client Marketing is a specialist SME consultancy based in North Yorkshire, delivering high-impact training and strategic advisory services in marketing, digital transformation, and sales. Established in 2013 and led by Chartered Marketer Simon Shepherd, our organisation has extensive experience delivering funded business support programmes for local authorities, universities, and Growth Hubs across the UK.
Event details
Wednesday 21 January, 10am – 1pm
Patch, York
Register now