Webinar: How to get higher in Google: The basics

Want your website to be seen by as many potential customers as possible? Get practical tips from an experienced Search Engine Optimisation professional on how to woo those elusive search engine robots and climb the rankings.

Download the resources

Topics covered

  • What exactly is Search Engine Optimisation – SEO?
  • What the Google search robots see
  • How you’re probably already optimising for Google
  • Free tools to discover what your customer is looking for
  • Mistakes to avoid
  • Quick wins such as About pages, blogs and case studies

Who is it for?

Any business with a website on any platform including Wix, Squarespace, Shopify and WordPress.

Delivered by Helen Reynolds

After growing up near Scarborough and graduating from Cambridge University, Helen started working on websites in 1997. She managed the digital presence of an international travel company in Gatwick and the Lake District National Park. Now based in York, Helen founded Ink Gardener Copywriting in 2014, helping everyone from candle makers to cathedral deans.

In 2024/25 Helen led the Growth Hub’s How to get higher in Google programme for 23 North Yorkshire-based businesses. This included workshops, website MOTs, SEO mini-overhauls and one-to-one advice. Her aim is to help businesses grab the attention of humans and Google alike through friendly, professional content.

Articles

Posted on March 4, 2026 |

Farm Business Support Programme

This programme is a planned schedule of practical workshops designed to help farm businesses understand where they are now, where they want to be next, and how to make confident decisions in a fast-changing industry. The focus is simple: real world, farm focused business skills that can be applied straight back at home.

Rural News

Posted on March 4, 2026 |

New business fund tackles biggest barrier to growth

The Mayor of York and North Yorkshire has invited businesses to apply for a new programme to help overcome one of the biggest barriers to growth. Get Funded, part of the Mayor’s Business Innovation Fund and backed by £200,000 in funding, launched today and will run for the next two years until December 2027.

Finance News

Resources

Posted on March 11, 2026 |

Webinar Series Recording: Step into Meta for Business

Unlock the power of WhatsApp, Facebook and Instagram with three action packed workshops. Come to all three to find out where to start and how to boost your organic, paid and sales growth on these enormous platforms, or pick and choose topics to suit your business. We’ve gathered a team of highly experienced and qualified Meta experts to help you get the most out of using Meta for your Business.

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