Webinar Recordings: Unlocking Commercial Potential: Strategic Tools and Insights for Business Growth

Presented by Mike Wilson, Lecturer at YSJ, Chairman of Simply Doughnuts, and Lead Consultant at Anthem Engagement. Delivered in partnership with The University of York’s Enterprise Works and York St. John’s Enterprise Centre.

Join us for an in-depth exploration into commercialisation strategies designed to drive business success. This interactive session will delve into essential topics such as market analysis, customer profiling, and strategic planning techniques. You’ll learn how to identify commercial opportunities, engage stakeholders, and create value for your customers, all while assessing the impact of these actions on your brand, both internally and externally.

Key Takeaways:

• Practical tools, models, and frameworks for commercial strategy
• Goal-setting and strategic planning techniques tailored to your business
• Innovative approaches to performance measurement and organisational improvement
• Actionable insights to craft an effective action plan

Tailored for professionals keen to deepen their understanding of commercial strategy, this session will equip you with the resources to evaluate and improve all aspects of your organisation’s performance.

For an even more personalised experience, we encourage participants to share specific areas of interest in advance.

The webinar recordings for all three sessions will be made available on our website. Complete the form below to be taken to the recordings. You will also receive a link to the recordings by email.