Webinar Series: How to Run a Pop-Up
22 Oct 2025
If you’ve ever wanted to run or host a pop-up, we’re here to help you make it happen.
From pop-up department stores to kitchen takeovers, cool things are popping up and popping off everywhere. In this exciting project, you’ll get to meet some of the teams behind these pop-ups and get their top tips for running a great pop-up.
Our three action-packed workshops will cover everything from the creative to the legal elements of a great pop-up project.
With phase three of the Vibrant and Sustainable High Street Fund launching in Autumn 2025, there has never been a better time to explore running a pop-up project in York and North Yorkshire.
You can also access one-to-one support to help you find, explore or design your own pop-up projects or bids.
The Art of the Pop is supported by David Skaith, Mayor of York and North Yorkshire, and funded by the York and North Yorkshire Combined Authority.
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Session 1: Wednesday 22 October, 1pm – 2:30pm
POP ART: INSPIRATION | TYPES OF POP-UPS
We draw inspiration from across the world, looking at the incredible diversity in pop-up projects. Amongst others, we’ll look at cool kitchen takeovers, pop-up art galleries, food halls, markets, events, experiences, repair shops, department stores, and retail outlets.
READY TO POP: IDENTIFYING DEMAND
What creates a pop? A myriad of motivations propel different partners to make pop-ups happen. These range from commercial marketing objectives to community cohesion, to risk and tax avoidance, and everything in between! We look at the demand drivers behind pop-ups from the communities, the activators (project teams) and space owners (landlords, councils). We’ll explore each perspective to provide the tools to identify potential pop-up opportunities.
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Session 2: Wednesday 29 October, 1pm – 2:30pm
POP THE QUESTION: FINDING & NEGOTIATING SPACES
We look at how to find locations, reach landlords and the right way to sell the potential benefits to landlords and stakeholders. For landlords we’ll look at ways to find pop-up businesses and projects for your vacant spaces. We’ll look at key terms and the typical clauses in meanwhile and alternative leases.
POP, CRACKLE, SNAP: CRITICAL LEGAL, PLANNING AND SAFETY
We might want to cook, perform, sell, serve alcohol or even party in our pop-up spaces. We discuss the key considerations, ensuring your pop-up operates safely and legally. We aim at more than remaining permissible, to create a project everyone will love!
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Session 3: Wednesday 5 November, 1pm – 2:30pm
POP WITH A BANG: MAXIMISING IMPACT OF YOUR POP-UP
Pop-ups by nature are temporary. Their fleeting nature changes the ‘rules of the game’ a lot! We first explore the pop-up objectives and then look at how the space agreements affect other aspects of the project from fit-out to marketing.
POPPING OFF: EXITING WELL.
Whether you’re running a pop-up event, have secured a fixed period or get that 48hr notice to vacate… every pop-up must pop-off. We share tips and strategies to help manage your exit, smoothly and efficiently, maximising future possibilities.
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The Art of the Pop: Advice Support
One-to-one project support: Our one-to-one advice sessions are intended to be highly reactive to the needs of your project. Whether you need a sounding board for your ideas, to deep-dive on specific topics or want project or bid reviews – we’re here to help.
These one-to-one sessions are only open to businesses and community groups within York & North Yorkshire. Each participant has an initial allowance of up to three hours of one-to-one support.
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About the provider
This project is being delivered by Enterprise CUBE CIC, a team of entrepreneurs who love starting their own businesses and pop-up projects just as much as they love helping others to do it for themselves. They’ve run several pop-ups – including cafes, department stores and co-working spaces but they are best known locally for their StriveLive Virtual Start-up Incubators.
Event details:
This is a three part series, simply complete the form once and get access to all three webinars.
- Session 1: Wednesday 22 October, 1pm – 2:30pm
- Session 2: Wednesday 29 October, 1pm – 2:30pm
- Session 3: Wednesday 5 November, 1pm – 2:30pm
📸 These sessions are recorded.