Steps into Digital: Instagram for Business, A Beginner’s Guide (York)

6 Nov 2025

🟢 First step into digital

This introductory workshop is designed to help you demystify and gain confidence using the fundamental features of Instagram enabling you optimise and grow your account, business and your confidence at beginner level.

  • Don’t know where to start with Instagram?
  • Are you a new business? Are you a small business?
  • Do you have a product or service?
  • Do you need help getting started on Instagram?

Then this workshop is for you.

What you will gain from the day:

  • Learn how to build and showcase your brand story
  • Attracting and keeping your key customers
  • Creating your working bio using keywords
  • Creating captivating content: introduction to posts, stories, reels
  • (Why, when, and how to use them)
  • Insta loves & loathes (a.k.a. do’s & don’ts!)
  • Meet others in the same boat who you can learn alongside.

Prerequisites & what to bring:

You will need an Instagram / Facebook Professional / Business account already set up plus the device you will be using it on (we recommend a smartphone). We will not have time on the day to set up Insta accounts from scratch so please contact us no later than 7 days before the workshop if you need help with this.

About the provider:

Charlotte Watson is an experienced educator this is a packed and informative practical workshop, with expertise in running her own businesses for several years, combined with knowledge of social media management, brand strategy and small business mentoring will provide you with confidence and skills to grow your business in simple steps.

Event details

Time and Date: Thursday 6 November, 10am – 3pm

Location: Wizu Workspace – East Coast House, York (East Coast House, 25 Skeldergate, York YO1 6DH)

Register now

Someone will be in touch to confirm your place, please note we may not be able to offer a place to everybody who registers.