Online Workshops: Digital Marketing Success Series (Intermediate)
15 Jan 2026
Throughout this online weekly workshop series, Louise Mason of Your Marketing Specialist will guide you through the basics of digital marketing and on to more advanced strategies – all at your pace, with the same supportive group of peers by your side.
Join our Digital Marketing Success Series designed especially for small business owners who want to grow online, even if you don’t consider yourself “tech-savvy.” This weekly workshop series will guide you through the basics of digital marketing and on to more advanced strategies – all at your pace, with the same supportive group of peers by your side. Whether you’re just getting started or ready to scale, this workshop program will help you to build confidence, clarity, and results in your online marketing.
Each workshop is packed with real-world examples, guided how-to sessions, and space to ask questions and get feedback so you can apply what you are learning to your own business and individual needs. All delivered online so you can attend without having to travel, perfect for rural and coastal businesses across North Yorkshire.
We start with the essentials – like what makes a good website, how to get found in search engines and creating engaging social media content. Together we will lay your digital foundations and then layer on the tools and strategies to reach new customers, build trust with your audience and consistently make more sales.
You’ll also be part of a supportive learning community with the same group of business owners throughout the program. With expert guidance and a safe space to ask questions and get feedback, this is more than just training – it’s your digital marketing support network.
By taking part in this program, you’ll gain the skills and confidence to make the right marketing decisions for your business and take action that leads to meaningful growth.
Starting 15 January, Thursdays 11am-2pm:
- 15-Jan – Content Strategy – create your 90-day plan
- 22-Jan – Profitable Google Ads
- 29-Jan – Meta Ads for Facebook and Instagram
- 05-Feb – LinkedIn Ads
- 12-Feb – Content creation including video
- 19-Feb – Podcast/You Tube content creation series
Learning Outcomes:
- Map your content to the different stages of the marketing funnel
- Identify your core content pillars
- Set an advertising budget and ROI target
- Understand how Google Ads work
- Understand how Facebook and Instagram Ads work
- Understand how LinkedIn ads work
- Structure your ad campaigns
- Avoid the money wasting pitfalls of digital advertising
- Identify your target audience for ads
- What makes a good ad
- How to structure your content into a series
- What makes good video content
- Which tools you need for content creation
About the provider:
The Digital Marketing Success Series is run by Louise Mason, Your Marketing Specialist. Louise is an Independent Marketing Consultant helping businesses drive growth through strategic marketing. Louise is on a mission to help 1,000 businesses do better, smarter marketing by developing marketing strategies to attract, convert and keep customers coming back for more. With 20 years of experience and over 900 businesses helped from Accountants to Zumba teachers and household brands including Staples, Butterkist, Portakabin and Best Western hotels, Louise has a wealth of knowledge to draw from to help business owners like you.
Interested?
Places are limited and we cannot guarantee a place to all who register.
These webinars are not recorded.