[FULL] Online Workshops: Digital Marketing Success Series (Beginner)

16 Oct 2025

🟢 First Step into Digital

Throughout this online weekly workshop series, Louise Mason of Your Marketing Specialist will guide you through the basics of digital marketing and on to more advanced strategies – all at your pace, with the same supportive group of peers by your side.

Confidently Step into Digital Marketing – No Matter Where You’re Starting From

Join our Digital Marketing Success Series designed especially for small business owners who want to grow online, even if you don’t consider yourself “tech-savvy.” This weekly workshop series will guide you through the basics of digital marketing and on to more advanced strategies – all at your pace, with the same supportive group of peers by your side. Whether you’re just getting started or ready to scale, this workshop program will help you to build confidence, clarity, and results in your online marketing.

Each workshop is packed with real-world examples, guided how-to sessions, and space to ask questions and get feedback so you can apply what you are learning to your own business and individual needs. All delivered online so you can attend without having to travel, perfect for rural and coastal businesses across North Yorkshire.

We start with the essentials – like what makes a good website, how to get found in search engines and creating engaging social media content. Together we will lay your digital foundations and then layer on the tools and strategies to reach new customers, build trust with your audience and consistently make more sales.

You’ll also be part of a supportive learning community with the same group of business owners throughout the program. With expert guidance and a safe space to ask questions and get feedback, this is more than just training – it’s your digital marketing support network.

By taking part in this program, you’ll gain the skills and confidence to make the right marketing decisions for your business and take action that leads to meaningful growth.

Starting 16 October, Thursdays 10am – 12pm:

  1. 16-Oct – Welcome to Digital Marketing
  2. 23-Oct – Website Essentials
  3. 30-Oct – SEO Essentials (including AI search)
  4. 06-Nov – Google Business Suite
  5. 13-Nov – Social media Essentials
  6. 20-Nov – Content Creation and Planning Techniques
  7. 27-Nov – Effective Email Marketing

Learning Outcomes:

  • How to choose the best social media platform for your business
  • Understand how the social media algorithms work
  • Discover what makes content engaging
  • Get organised with planning and scheduling your content
  • Make the most of the Google Business Suite to increase your visibility online
  • Understand how SEO works and choose the strategies to help you get found in search engines like Google
  • Understand how AI is influencing search and how to get found in tools like ChatGPT
  • What makes a good website and how to optimise yours to make it easier for people to buy from you
  • Leverage the power of email marketing beyond newsletters to effectively nurture your audience.

About the provider:

The Digital Marketing Success Series is run by Louise Mason, Your Marketing Specialist. Louise is an Independent Marketing Consultant helping businesses drive growth through strategic marketing. Louise is on a mission to help 1,000 businesses do better, smarter marketing by developing marketing strategies to attract, convert and keep customers coming back for more. With 20 years of experience and over 900 businesses helped from Accountants to Zumba teachers and household brands including Staples, Butterkist, Portakabin and Best Western hotels, Louise has a wealth of knowledge to draw from to help business owners like you.

This workshop is now full.

Explore the Intermediate series