Online Workshops: Digital Marketing Success Series (Beginner)
2 Sep 2025
This online weekly workshop series, Louise Mason of Your Marketing Specialist will guide you through the basics of digital marketing and on to more advanced strategies – all at your pace, with the same supportive group of peers by your side.
Confidently Step into Digital Marketing – No Matter Where You’re Starting From
Join our Digital Marketing Success Series designed especially for small business owners who want to grow online, even if you don’t consider yourself “tech-savvy.” This weekly workshop series will guide you through the basics of digital marketing and on to more advanced strategies – all at your pace, with the same supportive group of peers by your side. Whether you’re just getting started or ready to scale, this workshop program will help you to build confidence, clarity, and results in your online marketing.
Each workshop is packed with real-world examples, guided how-to sessions, and space to ask questions and get feedback so you can apply what you are learning to your own business and individual needs. All delivered online so you can attend without having to travel, perfect for rural and coastal businesses across North Yorkshire.
We start with the essentials – like what makes a good website, how to get found in search engines and creating engaging social media content. Together we will lay your digital foundations and then layer on the tools and strategies to reach new customers, build trust with your audience and consistently make more sales.
You’ll also be part of a supportive learning community with the same group of business owners throughout the program. With expert guidance and a safe space to ask questions and get feedback, this is more than just training – it’s your digital marketing support network.
By taking part in this program, you’ll gain the skills and confidence to make the right marketing decisions for your business and take action that leads to meaningful growth.
Beginner Workshop Series Starts 2nd September
Tuesdays 11am-1pm, 2nd September – 21st October
02-Sep Welcome call (11am-12pm)
09-Sep 1 Website Essentials (includes how much does a website cost)
16-Sep 2 Google Business Suite
23-Sep 3 SEO basics including GEO (AI search)
07-Oct 4 Social media platforms and scheduling
14-Oct 5 Content creation and planning techniques
21-Oct 6 Effective Email Marketing
Interested?
Complete the form below to register your interest in this online workshop series, and we will be in touch. Places are limited and we cannot guarantee a place to all who register.
About the Provider
As a freelance Marketing Specialist, Louise is on a mission to help 1,000 business do better smarter marketing. Better Smarter Marketing means being more strategic with your marketing activities and where you spend your time, money and marketing efforts.
Louise helps businesses develop marketing strategies to attract, convert and keep customers coming back for more. These strategies help you get you found online, create impactful campaigns that generates sales, have engaging social conversations, and build customer loyalty.
CIM qualified with over a decade of experience both online and offline in B2B and B2C markets across a breadth of industries including retail, hospitality, leisure, FMCG, manufacturing and construction. Louise has worked client side with well known brands like Staples, Damart, Portakabin and Butterkist. And has helped over 600 small businesses from Accountants to Zumba teachers.
As Your Marketing Specialist Louise provides strategic marketing consultancy, coaching, mentoring and training to small businesses. Louise combines marketing theory and technical know how in practical sessions so that you can apply what you learn directly to your business.
UK Shared Prosperity Fund
The Steps into Digital programme are funded by the UK Government through York and North Yorkshire Combined Authority’s allocation of the UK Shared Prosperity Fund. Steps into Digital is open to businesses within York & North Yorkshire.
The UK Shared Prosperity Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills.
For more information, visit https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus