LinkedIn Webinar: Elevate Your LinkedIn
22 Oct 2025
This webinar is suitable for people who already have a LinkedIn presence but are looking to build and deepen their network further and elevate their online personal brand.
The Webinar will cover the importance of building a strong online presence on LinkedIn and how to achieve it. It will also delve into expanding their network through direct messaging and relevant LinkedIn groups. It will include tips on how to create engaging content utilising LinkedIn features and the types of posts that work with the current algorithm. This will also include how to plan and schedule content.
The session aims to equip participants with the knowledge and skills to effectively elevate their personal branding and professional networking to achieve their business goals.
What we’ll cover:
- Is your profile optimised to elevate your personal brand.
- LinkedIn features and types of posts.
- How to create content that shows your expertise/experience and build your network.
- How to engage with others to build your network using LinkedIn groups.
- How to build recommendations to show thought leadership.
- How to use direct messages to build your network.
- How to measure ROI through LinkedIn analytics
- How to continue Social Media selfcare to prevent overwhelm
By the end of this session, participants will:
- Comprehend Effective Networking Strategies.
- Sharing content to attract conversations and build thought leadership.
- Effectively use Direct Messages to build their network.
- Be able to measure and ROI against LinkedIn activity.
- Use social media selfcare when using the platform.
Delivered by Rebecca Mason, The Social Media Tree.
As part of the York Business community, Rebecca work’s with businesses providing bespoke social media support with a strategic approach to help them achieve their business goals.
Qualified in Strategic Social Media Marketing and a successful corporate career spanning 30 years, Rebecca has developed extensive skills in various sectors, including training, leadership, people management, sales, business development, operations, and customer service. This combination of skills allows her to support businesses of all levels and sectors. She’s also a Visiting lecturer at York St John Business School and Skills Tutor with York Learning.
Event details
When? Wednesday 22 October, 10am to 11:30am
Where? Online
This webinar will be recorded and available on the Growth Hub website after the session is delivered. The recording will be sent out to all who register, regardless of whether they are able to attend on the day or not.