LinkedIn Webinar: Elevate LinkedIn for Business Growth
12 Nov 2025
This webinar will be suitable for people who have a strong LinkedIn presence and are looking to use the platform for business growth using the LinkedIn business page feature.
The webinar will cover the importance of building a LinkedIn business page and aligning it with their personal profile to enhance both the brand and personal brand. How to utilise others within the company for employee advocacy if appropriate. It will also delve into building business brand awareness through targeted LinkedIn groups. It will cover how to measure ROI using the business page detailed analytics.
The session aims to equip participants with the knowledge and skills to effectively develop a LinkedIn business page and use their personal profile to build advocacy. Thus, elevating their personal brand and professional network to achieve their business goals.
What we’ll cover:
- The value of a LinkedIn business page.
- How to optimise a business page.
- Features of a business page.
- How to create the right content to support LinkedIn’s algorithm.
- How to share a business page content effectively on a personal profile.
- How to actively build their business in specific groups.
- Employee Advocacy – How it can build brand awareness.
- How to measure ROI and use analytics to drive content decisions
By the end of this session, participants will:
- Building their company brand via LinkedIn giving a greater online presence to support other online activity.
- Building their network and company network to achieve business goals.
- Engage strategically.
- Report on ROI and monthly analytics
- The importance of Social Media Selfcare.
Delivered by Rebecca Mason, The Social Media Tree.
As part of the York Business community, Rebecca work’s with businesses providing bespoke social media support with a strategic approach to help them achieve their business goals.
Qualified in Strategic Social Media Marketing and a successful corporate career spanning 30 years, Rebecca has developed extensive skills in various sectors, including training, leadership, people management, sales, business development, operations, and customer service. This combination of skills allows her to support businesses of all levels and sectors. She’s also a Visiting lecturer at York St John Business School and Skills Tutor with York Learning.
Event details
When? Wednesday 12 November, 10am to 11:30am
Where? Online
This webinar will be recorded and available on the Growth Hub website after the session is delivered. The recording will be sent out to all who register, regardless of whether they are able to attend on the day or not.