LEAP into Digital Marketing

Are you a small or medium business in Selby looking to enhance your digital marketing skills?

The “LEAP into Digital Marketing – Selby” programme is designed to equip local businesses with the tools and knowledge needed to thrive in today’s digital landscape.

Whether you’re new to social media, branding, or online advertising, these workshops will guide you through the essentials of Digital Marketing in Selby, ensuring you can reach your target audience effectively. With a mix of face-to-face and online sessions, this course offers flexible learning tailored to your business needs.

Course Content

Workshop 1 – Social Media

Basic overview of different social media platforms, their strengths and relevance to your business i.e. Tik Tok, Instagram, Facebook, LinkedIn, X etc.
Learn your target audience. Who are they? What are their interests, demographics and preferences?
Explore new ways of using social media within your business
Learn how to create content in the form of a short video
Basic overview of algorithms and what they are used for and their characteristics
Gain an awareness of social media and online behaviour

Workshop 2 – Software

How to build a social media content plan for your business?
Identifying the best social media software to suit your business needs?
An overview of the various software tools in the marketplace such as Sprout Social, Buffer, Hootsuite, Social Pilot, Zoho and Loomly etc.
Examples of a time management and scheduling tool such as Hootsuite
Basic overview of design software such as Canva

Workshop 3 – Branding

How to develop a brand, and how to approach this depends on the type of business you are?
Understand your target audience. Who are they? What are their interests, demographics, and preferences?
Identify the difference between a personal brand and a business brand
Identify your business brand identity
Ensure you maximise self-presentation and maximise you or your business as a brand

Workshop 4 – Websites and Customer Experience

The importance of having a digital online presence for your business and why this is the case?
Principles of search engine optimisation, advertising and manipulation
Principles of online advertising
Review the digital user journey – how people find businesses online
Ensuring your business has easy digital accessibility for your website/social media platforms
Best practices for improving your website

Workshop 5 – Place-based and Demographic Marketing

Understanding the principles of place based and demographic marketing and the difference in the approaches.
Understand the principles of email marketing segmentation and how to personalise
Know your customer base and target according?
How to measure online activity effectively?
How to understand local trends and local differentiation

Where and when?

This programme is made up of five sessions, delivered both face-to-face and online.

Session 1: 25 September, 9:30am-12:30pm – Selby Civic Centre (Civic Centre, Doncaster Road, Selby, North Yorkshire, YO8 9FT)

Session 2: 2 October, 9:30am-12:30pm – Online

Session 3: 9 October, 9:30am-12:30pm – Sherburn Aero Club (New Lennerton Ln, Sherburn in Elmet, Leeds LS25 6JE)

Session 4: Online -16 October, 9:30am-12:30pm – Online

Session 5: 23 October, 9:30am-12:30pm – Sherburn Aero Club (New Lennerton Ln, Sherburn in Elmet, Leeds LS25 6JE)

Interested?

Complete the registration form on this page and we will be in touch to discuss your attendance.

About the Provider

Enterprise Made Simple are a Teesside-based training provider, who have supported over 1387 businesses with fully-funded training since 2008, making them the largest business growth training company in the UK.

About this programme

This business support programme is a collaboration between the York and North Yorkshire Growth Hub, North Yorkshire Council, and Enterprise Made Simple

This is funded by North Yorkshire Council through the Shared Prosperity Fund. Therefore, only businesses located in North Yorkshire Council’s area are eligible to attend. Businesses within City of York Council are at this time not eligible. You can find information about support programmes available to York businesses here.

Find a list of business support programmes in York and North Yorkshire here.

For more information, please contact us by email support@ynygrowthhub.com