LEAP into Digital Marketing – Harrogate
19 Mar 2025
Are you looking to improve your digital marketing skills?
The “LEAP into Digital Marketing” course is here to help small and medium businesses succeed online. You’ll learn about social media, branding, and online advertising.
The workshops are a mix of online and in-person sessions, making it easy to fit into your schedule. This course will give you the tools you need to connect with your customers and grow your business.
Course Content
Workshop 1 – Social Media
- Basic overview of different social media platforms, their strengths and relevance to your business i.e. Tik Tok, Instagram, Facebook, LinkedIn, X etc.
- Learn your target audience. Who are they? What are their interests, demographics and preferences?
- Explore new ways of using social media within your business
- Learn how to create content in the form of a short video
- Basic overview of algorithms and what they are used for and their characteristics
- Gain an awareness of social media and online behaviour
Workshop 2 – Software
- How to build a social media content plan for your business?
- Identifying the best social media software to suit your business needs?
- An overview of the various software tools in the marketplace such as Sprout Social, Buffer, Hootsuite, Social Pilot, Zoho and Loomly etc.
- Examples of a time management and scheduling tool such as Hootsuite
- Basic overview of design software such as Canva
Workshop 3 – Branding
- How to develop a brand, and how to approach this depends on the type of business you are?
- Understand your target audience. Who are they? What are their interests, demographics, and preferences?
- Identify the difference between a personal brand and a business brand
- Identify your business brand identity
- Ensure you maximise self-presentation and maximise you or your business as a brand
Workshop 4 – Websites and Customer Experience
- The importance of having a digital online presence for your business and why this is the case?
- Principles of search engine optimisation, advertising and manipulation
- Principles of online advertising
- Review the digital user journey – how people find businesses online
- Ensuring your business has easy digital accessibility for your website/social media platforms
- Best practices for improving your website
Workshop 5 – Place-based and Demographic Marketing
- Understanding the principles of place based and demographic marketing and the difference in the approaches.
- Understand the principles of email marketing segmentation and how to personalise
- Know your customer base and target according?
- How to measure online activity effectively?
- How to understand local trends and local differentiation
Where and when?
This programme is made up of five sessions, delivered both face-to-face and online.
19 March, 9:30am – 12:30pm – Co-Lab Harrogate (Entrance 3, Convention Centre, King’s Rd, Harrogate HG1 5NX)
26 March, 9:30am – 12:30pm – Online
2 April, 9:30am – 12:30pm – Co-Lab Harrogate (Entrance 3, Convention Centre, King’s Rd, Harrogate HG1 5NX)
9 April, 9:30am – 12:30pm – Online
16 April, 9:30am – 12:30pm – Co-Lab Harrogate (Entrance 3, Convention Centre, King’s Rd, Harrogate HG1 5NX)
