Workshop: The Benefits of Inclusive Business Practices – Riccall (Selby)

19 Mar 2025

Join us for this essential workshop to boost your business by embracing inclusivity. This session will cover key areas like disability awareness, inclusive communication, the impact of the Equality Act, and the potential of the “Purple Pound”—a market worth billions in untapped spending power.

This half-day session, delivered by Rachel Barber of Living 4 Moments, serves as an introduction to inclusivity topics and how they can be applied to customer-facing businesses – supporting your customers, staff, and bottom line.

About the Workshop

In this hands-on session, Rachel will guide you through a discussion of a variety of inclusion topics and explore the significance of perceptions and inclusion.

Topics will include:

  • Disability awareness
  • Communication skills and use of language
  • Customer and employee loyalty
  • Relevant legislation, such as the Equality Act
  • The potential of untapped markets via the Purple Pound
  • Actions you can take and examples of good practice

Join our upcoming inclusion training to make your business more accessible and welcoming for disabled customers and employees. This training will equip your team with essential knowledge in deaf and dementia awareness, as well as practical strategies to create inclusive spaces.

The session focuses on empowering your staff with techniques and tools to better serve disabled customers, boosting your team’s confidence and capability to meet diverse needs.

Plus, an inclusive environment isn’t just ethical—it’s profitable. The “Purple Pound” represents a £14.6 billion market in tourism alone, with even greater potential if accessibility is improved.

Living 4 Moments will guide you through identifying and overcoming common barriers, helping your business unlock revenue and become a preferred choice for disabled customers and their families. Remember, 20% of the population has a disability, and 70% of disabled customers won’t return if they encounter barriers. Join us in aiming for progress and start building lasting, inclusive practices today.

Who is this for?

This workshop is aimed primarily at customer-facing businesses such as retail and hospitality, but is relevant to all businesses as the knowledge can be applied to staff too.

Where and When?

Date: Wednesday 19th March

Time: 10:00-13:00

Venue: Riccall Regen Centre (Regen Centre, Landing Ln, Riccall, York YO19 6PW)

Riccall has plenty of free parking at the site and blue badge spaces near the entrance. The 415 bus between Selby and York passes close by. The venue is also near a cycle path route away from cars from York to Selby.

The venue is wheelchair accessible, and the presenter will be speaking through a microphone.  

This workshop is being delivered on three occasions; in Malton (5th March), Northallerton (18th March), and Riccall, Selby (19th March)

Interested?

Complete the form below to register. We welcome multiple individuals from the same organisation, though ask each attendee to register individually.

Rachel previously delivered a webinar for us that served as an introduction to this topic – click here to watch

About the presenter

Rachel helps businesses in hospitality, tourism  and care to maximise their income through increased occupancy and compliance. She does this by supporting businesses to attract and retain loyal customers and employees. Her training and consultancy are based on lived experiences and research into best practices.

Overall the UK economy according to Purple is losing £274 billion a year by not being accessible for disabled customers and employees. Why would anyone throw away potential income?

Rachel has lived with a severe/profound hearing loss.  Through her personal challenges and varied career in the private, public and voluntary sector she has gained an insight into the different challenges and cultures of organisations and their impact on disabled people. As a problem solver, she has come up with solutions that work for individuals and businesses.

About this programme

This business support programme is a collaboration between the York and North Yorkshire Growth Hub, North Yorkshire Council, and Living 4 Moments.

This is funded by North Yorkshire Council through the Shared Prosperity Fund. Therefore, only businesses located in North Yorkshire Council’s area are eligible to attend. Businesses within City of York Council are at this time not eligible. You can find information about support programmes available to York businesses here.

Find a list of business support programmes in York and North Yorkshire here.

For more information, please contact us by email support@ynygrowthhub.com