Data & Analytics for Beginners: Day 1
18 Nov 2025
Level: Beginner
For business owners who’ve never opened Google Analytics or don’t know how to use it, this workshop builds confidence from zero.
Understand what your website and social media data is really telling you. Ideal for anyone unsure where to start with data. This workshop introduces the basics of Google Analytics and Meta Insights, helping you understand where your traffic comes from, what’s working, and what isn’t. You’ll leave with a simple dashboard and the knowledge to track what matters most.
Core Topics:
- What is Data Analytics? Understanding traffic, behaviour, and goals.
- Intro to Google Analytics 4 & Meta Insights: Navigating dashboards, interpreting basic reports, and identifying key trends.
- Understanding Customers: Segmenting users by source, behaviour, or interest. Using insights to adjust content and messaging.
- Simple Dashboards & KPIs: What to track, how to track it (using tools like Looker Studio or Google Sheets).
- Privacy & Compliance: What’s okay to track, cookie notices, and how to stay within GDPR bounds.
Takeaways:
- Customisable KPI tracking template
- Beginner’s Guide to GA4 & Meta
- Data Confidence Checklist (what to measure and when)
This workshop is suitable for beginners, and will be followed up by an intermediate workshop in January.
When: Tuesday 18 November, 10am – 4pm (Full Day Workshop)
Where: Co-Lab Harrogate – Entrance 3, Convention Centre, King’s Road, Harrogate, HG1 5NX