Creating a content strategy from scratch
3 Oct 2025
Digital Marketing Mastery series
- Phase 1: SEO and website auditing fundamentals – Friday 19 September, 10am – 1pm
- Phase 2: Building your online reputation – Friday 26 September, 10am – 1pm
- Phase 3: Creating a content strategy from scratch – Friday 3 October, 10am – 1pm
The Digital Marketing Mastery series is a three-part weekly seminar session, hosted at Patch York, and led by Katie Thompson, founder of content marketing service Katie Lingo.
The workshops will be presented in an interactive, linear format building up from the basics of search engine optimisation (SEO) and website performance auditing, right through to creating a content strategy.
The sessions will be ideal for business owners or brand marketers looking to improve their online footprint, giving them the tools and knowledge to rank in search engines while delivering the best user experience for customers.
About this session
This three-hour workshop will provide an interactive, face-to-face session for those who have attended Phase 1, 2 or both phases of the Digital Marketing Mastery series. Alternatively, those who have not attended but have intermediate search engine optimisation knowledge, and would now like to invest in content, will benefit most.
The course will outline the fundamentals of creating a content strategy, starting with an analysis of where our business is at (SOSTAC) and how we can achieve our goals using content. It will also cover marketing fundamentals such as funnel-led strategies and customer profiles, together with tools to generate content ideas. Finally, it will examine how to assign roles and measure the impacts of our marketing.
Delivered via presentations, group exercises and discussions, this would be ideal for those looking to enhance an already established online presence. It is not mandatory to attend session 1 and 2, but the class will build upon skills learnt within these.
About the provider
Katie Thompson runs Katie Lingo, an outsourced content marketing service for agencies and small businesses.
Katie’s background is in journalism and digital marketing, having trained with the NCTJ and the CIM. Specialising in copywriting, blogging, press releases and SEO, she has worked with clients including HSBC, Reuters and Amazon.
Katie is a regular speaker at marketing events such as BrightonSEO, Digital City Festival and Sheffield DM. She expanded the business in 2020 to offer data visualisation and reporting in addition to writing services.
Event details
Location: Patch, York – The Bonding Warehouse, Terry Avenue, York, YO1 6FA
Date & Time: Friday 3 October, 10am – 1pm