🟢 Sales Skills for Business Owners Who Hate Selling: York
Most business owners didn’t start their businesses to become salespeople – but selling is essential for growth. This hands-on workshop introduces you to the Trust Sales System, Urban Spark’s proven methodology for building confidence in sales without pushy tactics.
You’ll learn the fundamentals of becoming a trusted sales professional: starting sales conversations naturally, understanding your ideal customer profile, structuring discussions that uncover customer needs, qualifying the right prospects, handling common objections with confidence, and closing deals that feel authentic.
Through interactive exercises, hands-on practice, and expert guidance from someone who’s done over 30,000 sales conversations, you’ll develop practical skills you can use immediately.
Perfect for business owners, founders, and solopreneurs who are brilliant at their craft but struggle with the sales side of their business.
What participants will leave with:
- Introduction to the Trust Sales System
- Proven conversation frameworks and scripts
- Ideal customer profile template
- Objection-handling techniques
- Foundation skills of a trusted sales professional
- Access to ongoing Q&A support sessions
Daniel Hodgson – Founder, Urban Spark Sales Enablement & Training
Urban Spark Sales Enablement & Training helps business owners transform sales struggles into consistent revenue through the Trust Sales System – a proven methodology that builds confidence without pushy tactics.
Daniel is a sales professional and entrepreneur who previously bootstrapped a business from zero to 10 employees whilst building an ecommerce division that generated over £2 million in ecommerce sales.
With 20+ years of sales experience working with global brands including adidas and AB InBev, Daniel has managed and sold into retail, B2B, B2C and delivered over 30,000 sales conversations.
He founded Urban Spark and developed the Trust Sales System to help business owners sell with confidence and authenticity. Daniel now serves as Lead Sales Partner for University of York’s Phase One Incubator and delivers Growth Hub LEAD programmes, with a mission to help 5,000 businesses become trusted sales professionals.
Workshop Details
Tuesday 3 February, 9am – 3pm
York Guildhall
Register now
This support is available to businesses within York and North Yorkshire, if your business is based outside our region, visit Business.gov.uk and search your postcode to find your local alternative.