🟡 Website Performance & SEO
Learn how to audit your website, optimise for speed and mobile, boost local visibility, leverage analytics, and harness AI to drive enquiries and growth.
Who this is for
Businesses with an existing website. People who want to get more traffic, better rankings and stronger conversion.
What the session covers
• How to run a full website audit using real tools.
• Technical SEO. Speed. Mobile.
• On-page optimisation. Keywords. Copy. Structure.
• Local SEO. Google Business signals. Reviews. Mapping.
• Analytics. Reading data from GA4 and understanding what it means.
• How to improve enquiries. Layout. Calls to action. Offer structure.
• Content strategy. What to write. How often. Tools to streamline creation.
• AI-assisted optimisation for SMEs.
What attendees take away
• A clear list of improvements that increase ranking and visibility.
• A personalised SEO MOT report template.
• Guidance on using GA4 and Search Console to make decisions.
• A stronger understanding of how search behaviour links to customer behaviour.
About the provider
Client Marketing is a specialist SME consultancy based in North Yorkshire, delivering high-impact training and strategic advisory services in marketing, digital transformation, and sales. Established in 2013 and led by Chartered Marketer Simon Shepherd, our organisation has extensive experience delivering funded business support programmes for local authorities, universities, and Growth Hubs across the UK.
Event details
Tuesday 24 February, 10am – 1pm
Patch, York
Register now