🟢 SEO in an AI Age: Masham

Since ChatGPT’s launch in 2022, artificial intelligence has touched almost every industry. But how does it affect search engine optimisation, and what does this mean for marketing?

Led by Katie Thompson of content marketing service Katie Lingo, this three-hour session will demystify AI and dispel common myths.

We’ll go back to the basics of SEO before busting industry jargon and analysing the impact of AI-led search.

Key themes will include how generative AI and search retrieval work, as well as the most commonly used tools.

We’ll explore the methods for building your brand’s visibility, thinking about trust signals, as well as social media, digital PR and testimonials.

Crucially, we’ll also discuss practical tips to avoid AI pitfalls.

From do’s and don’ts to real-life case studies, this interactive workshop will reinforce tried-and-tested techniques, not scare tactics.

Event details

Masham Town Hall

Monday 23 March, 10am – 1pm

Register now