Identifying your customers
March 4 | 2:00 pm - 3:00 pm
An introduction to simple market research techniques to understand your customer profiles and to consider the wider trading environment.
Wednesday 4 March, 2pm – 3pm
What you’ll learn
- Understand a SWOT analysis
- Creating a Unique Selling Point (USP). Why should people buy from you?
- Identifying your core target customer
Description
We’ll be touching on some basic market research suggestions to help you better gauge your customer profile(s). We’ll also be giving some thought to the trading environment.
Speakers
Chris Stevens
Head of Business Support, Swindon and Wiltshire Business and Growth Unit
Chris has over 6 years’ experience in mobilising and delivering business support programmes and projects to bring about regional economic development.
Register now
This support is available to businesses within York and North Yorkshire, if your business is based outside our region, visit Business.gov.uk and search your postcode to find your local alternative.