🌍 Hospitality and Tourism SEO in an AI Age: Masham

Since ChatGPT’s launch in 2022, artificial intelligence has touched almost every industry.

So how does it affect search engine optimisation, and what does this mean for marketers in the hospitality and tourism sectors?

Led by Katie Thompson of content marketing service Katie Lingo, this three-hour session will demystify AI and dispel common myths.

We’ll go back to the basics of SEO before busting industry jargon and analysing the impact of AI-led search.

Key themes will include how generative AI and search retrieval work, as well as the most commonly used tools.

We’ll explore the methods for building your brand’s visibility, thinking about trust signals for hospitality, as well as social media, digital PR and testimonials.

Crucially, we’ll also discuss practical tips to avoid AI pitfalls.

From do’s and don’ts to real-life hospitality case studies, this interactive workshop will reinforce tried-and-tested techniques, not scare tactics.

Event details

Masham Town Hall

Monday 23 March, 9:30am – 1:30pm

Register now