🟡 Digital Advertising: Next Step into Digital

Designed for those already using ads or running basic campaigns, this session helps businesses optimise what they’re doing and experiment with more engaging formats; including audio advertising and podcast sponsorships.

Make your ad spend go further and explore podcast marketing. Already using paid ads but want better results? This session helps you build a multichannel campaign based on your customer journey. You’ll also explore how to advertise within podcasts – and how to monetise your own. Expect practical demos, campaign planning time, and fresh ideas to elevate your reach.

Core Topics:

• Campaign Review & Optimisation: How to interpret results: CTR, CPC, ROAS, and what tweaks make a difference.
• Building a multichannel ad campaign: How to build a multichannel ad using Meta, Google ads, Youtube, Tiktok. What a customer journey looks like and how to map your ads to it.
• A/B Testing Made Simple: How to test different creatives, headlines, or audiences, even on a low budget.
• Email marketing and Blogs: How to build your audience further by increasing your email list. Using blogging both your own and others to attract a wider audience.
• Podcast Advertising with Acast: Deep dive into how to create podcast ads using Acast: audience targeting, costs, formats, and results.
• Monetising Your Own Podcast: Introduction to podcast sponsorship, using Acast for monetisation, and pairing audio with other ad formats.
• Creative Campaign Planning: Build a multi-platform ad sequence with a mix of visual and audio channels.

Takeaways:

• An ad campaign tracking sheet template (in Google Sheets or Excel)
• A “Podcast Monetisation Quick Start” guide
• A checklist for optimising ad spend

This workshop is intermediate, booked onto Day 1: Digital Advertising for Beginners first.

When: 10am-4pm, Thursday 15 January (Full Day Workshop)

Where: Harrogate Civic Centre, St Luke’s Mount, Harrogate, HG1 2AE

Register now