Steps into Digital: LinkedIn Webinar Series
Step into Digital with our upcoming LinkedIn Webinar Series.
This three-part LinkedIn webinar series is designed to support you at every stage of your LinkedIn journey, from building a presence to leveraging the platform for business growth.
Starting with Build Your Personal Brand on LinkedIn on 17 September, beginners will learn how to create a compelling profile and establish their digital identity. The second session, Elevate Your LinkedIn on 22 October, is tailored for those looking to expand their network and enhance their personal brand. Finally, Elevate LinkedIn for Business Growth on 12 November, focuses on using LinkedIn strategically for business development, including optimising the LinkedIn business page feature.
Delivered by Rebecca Mason, The Social Media Tree.
As part of the York Business community, Rebecca work’s with businesses providing bespoke social media support with a strategic approach to help them achieve their business goals.
Qualified in Strategic Social Media Marketing and a successful corporate career spanning 30 years, Rebecca has developed extensive skills in various sectors, including training, leadership, people management, sales, business development, operations, and customer service. This combination of skills allows her to support businesses of all levels and sectors. She’s also a Visiting lecturer at York St John Business School and Skills Tutor with York Learning.
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The webinar will cover the importance of building an online presence on professional networking site LinkedIn. This includes creating a profile with a professional photo and a compelling summary. It will also delve into understanding and mastering LinkedIn to achieve visibility and engagement, as well as providing tips on creating content, utilising keywords and hashtags, and engaging in meaningful networking activities.
The Webinar will cover the importance of building a strong online presence on LinkedIn and how to achieve it. It will also delve into expanding their network through direct messaging and relevant LinkedIn groups. It will include tips on how to create engaging content utilising LinkedIn features and the types of posts that work with the current algorithm. This will also include how to plan and schedule content.
The webinar will cover the importance of building a LinkedIn business page and aligning it with their personal profile to enhance both the brand and personal brand. How to utilise others within the company for employee advocacy if appropriate. It will also delve into building business brand awareness through targeted LinkedIn groups. It will cover how to measure ROI using the business page detailed analytics.
UK Shared Prosperity Fund
The Steps into Digital programme is funded by the UK Government through York and North Yorkshire Combined Authority’s allocation of the UK Shared Prosperity Fund. Steps into Digital is open to businesses within York & North Yorkshire.
The UK Shared Prosperity Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills.
For more information, visit https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus
Steps into Digital: LinkedIn Webinar Series
This three-part LinkedIn webinar series is designed to support you at every stage of your LinkedIn journey, from building a presence to leveraging the platform for business growth.