This series will explore the free tools available from Google to help small businesses increase their online presence.

Plus, you’ll learn how to leverage Google’s paid advertising platform for scalable growth without feeling like you are just wasting money.

Participants will leave feeling confident to start using Google Tools to Improve their visibility, generate leads and make more sales online.

🟢 Session 1: Setting up your Google Business Profile for Success

📆 Monday 2 February, 12pm-1.30pm

By the end of this session, participants will be able to:

• Understand how Google Business Profiles can improve visibility and credibility
• Set up and optimise their Google Business Profile to appear in Google Search and Google Maps results
• Confidently collect and manage Google reviews to build trust and improve search rankings
• Interpret insights to understand how customers are finding their business online
• Identify additional Google tools that can support business growth

🟢 Session 2: Setting up Google Search Console for Success

📆 Monday 9 February, 12pm-1.30pm

By the end of this session, participants will be able to:

• Understand how Google Search Console supports search visibility and SEO performance
• Install and activate a Google Search Console account for their website
• Analyse their website’s search performance and keyword rankings
• Interpret search performance data to identify content opportunities
• Spot trends and changes in website performance over time

🟢 Session 3: Setting up Google Analytics for Success

📆 Monday 16 February, 12pm-1.30pm

By the end of this session, participants will be able to:

• Understand how Google Analytics supports data-driven decision making
• Set up Google Analytics and ensure their website is correctly tracking user activity
• Understand the role of Google Tag Manager and when it is needed
• Confidently read key reports to understand their website performance over time
• Identify which marketing channels drive traffic and results

🟢 Session 4: Setting up profitable Google Ads

📆 Monday 23 February, 12pm-1.30pm

By the end of this session, participants will be able to:

• Understand how Google Ads work and what makes a successful ad
• Select the right keywords and optimise ad copy
• Set realistic budgets and avoid common overspending mistakes
• Create a Google Search campaign aligned to their business objectives
• Confidently analyse results to understand whether ads are performing effectively

Who this series is for

Participants of all abilities are welcome from beginners with no previous experience or technical skills to more experienced users who want to make sure they are maximising all the features Google has to offer.

Suitable for location-based businesses with premises, product-based businesses with an online store and service-based businesses.  These webinars are aimed at self-employed business owners, freelancers and marketing teams in small businesses.

Event details

Every Monday in February 12pm-1.30pm

• 02/02 Google Business Profile & Other Tools
• 09/02 Google Search Console
• 16/02 Google Analytics & Tag Manager
• 23/02 Google Ads

About the provider

Delivered by Louise Mason, Your Marketing Specialist. Louise is an Independent Marketing Consultant helping businesses drive growth through strategic marketing. Louise is on a mission to help 1,000 businesses do better, smarter marketing by developing marketing strategies to attract, convert and keep customers coming back for more. With 20 years of experience and over 900 businesses helped from Accountants to Zumba teachers and household brands including Staples, Butterkist, Portakabin and Best Western hotels, Louise has a wealth of knowledge to draw from to help business owners like you.

📸 These webinars will be recorded and available on the Growth Hub website after the sessions are delivered. The recordings will be sent out to all who register, regardless of whether you are able to attend on the day or not.

Sign up once, access all sessions