This intensive 4-week programme helps you build a complete AI sales system that amplifies your effectiveness while maintaining the authentic, trust-based approach that wins long-term clients.

Combining in-person workshops with online implementation sessions, you’ll systematically build: AI-powered prospect research systems, personalized outreach at scale, automated follow-up sequences that stay authentic, and CRM integration that saves hours weekly.

The programme is designed around the Trust Sales System – using AI to handle repetitive tasks so you can focus on building genuine relationships where they matter most.

Limited to 10 participants to ensure personalized support as you build your systems. You’ll leave with working AI tools configured for your specific business, plus ongoing peer accountability.

Perfect for business owners ready to scale their sales efforts without losing the personal touch that builds trust.

What participants will leave with:

• Complete AI-enhanced Trust Sales System
• Working prospecting and automation workflows
• Peer accountability partnerships
• Continued access to resources and community

Daniel Hodgson – Founder, Urban Spark Sales Enablement & Training

Urban Spark Sales Enablement & Training helps business owners transform sales struggles into consistent revenue through the Trust Sales System – a proven methodology that builds confidence without pushy tactics.

Daniel is a sales professional and entrepreneur who previously bootstrapped a business from zero to 10 employees whilst building an ecommerce division that generated over £2 million in ecommerce sales.

With 20+ years of sales experience working with global brands including adidas and AB InBev, Daniel has managed and sold into retail, B2B, B2C and delivered over 30,000 sales conversations.

He founded Urban Spark and developed the Trust Sales System to help business owners sell with confidence and authenticity. Daniel now serves as Lead Sales Partner for University of York’s Phase One Incubator and delivers Growth Hub LEAD programmes, with a mission to help 5,000 businesses become trusted sales professionals.

Workshop Details: 4-Week Implementation Programme

Week 1: In-Person (Guild Hall, York)

AI Foundations for Sales (3 hours) 9.30am-12.30pm

Introduction to AI tools, live demos, hands-on setup, and first implementation steps. Participants leave with AI tools configured and ready to use.

Week 2: In-Person (Guild Hall, York)

AI for Lead Generation & Prospecting (3 hours) 9.30am-12.30pm

Review Week 1 implementation, advanced prompting techniques, AI for finding ideal customers, and LinkedIn + AI workflows.

Week 3: In-Person (Guild Hall, York)

Automation & Personalisation at Scale (3 hours) 9.30am-12.30pm

AI for email follow-ups, automating without losing personality, CRM + AI integration basics, and troubleshooting participant challenges.

Week 4: In-Person (Guild Hall, York)

Your AI Sales System & Showcase (3 hours) 9.30am-12.30pm

Participants present their AI sales systems, receive peer feedback, learn advanced techniques, and graduate with working systems and ongoing resources

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