Digital Advertising for Intermediates: Day 2
15 Jan 2026
Level: Intermediate
Designed for those already using ads or running basic campaigns, this session helps businesses optimise what they’re doing and experiment with more engaging formats; including audio advertising and podcast sponsorships.
Make your ad spend go further and explore podcast marketing. Already using paid ads but want better results? This session helps you build a multichannel campaign based on your customer journey. You’ll also explore how to advertise within podcasts – and how to monetise your own. Expect practical demos, campaign planning time, and fresh ideas to elevate your reach.
Core Topics:
- Campaign Review & Optimisation: How to interpret results: CTR, CPC, ROAS, and what tweaks make a difference.
- Building a multichannel ad campaign: How to build a multichannel ad using Meta, Google ads, Youtube, Tiktok. What a customer journey looks like and how to map your ads to it.
- A/B Testing Made Simple: How to test different creatives, headlines, or audiences, even on a low budget.
- Email marketing and Blogs: How to build your audience further by increasing your email list. Using blogging both your own and others to attract a wider audience.
- Podcast Advertising with Acast: Deep dive into how to create podcast ads using Acast: audience targeting, costs, formats, and results.
- Monetising Your Own Podcast: Introduction to podcast sponsorship, using Acast for monetisation, and pairing audio with other ad formats.
- Creative Campaign Planning: Build a multi-platform ad sequence with a mix of visual and audio channels.
Takeaways:
- An ad campaign tracking sheet template (in Google Sheets or Excel)
- A “Podcast Monetisation Quick Start” guide
- A checklist for optimising ad spend
This workshop is intermediate, booked onto Day 1: Digital Advertising for Beginners first.
When: 10am-4pm, Thursday 15 January (Full Day Workshop)
Where: Co-Lab Harrogate – Entrance 3, Convention Centre, King’s Road, Harrogate, HG1 5NX